7 major themes and takeaways from APTA’s 2017 Annual Meeting and EXPO

Nicole GuernseyEvents, Industry Thoughts, Sustainability, TransLoc BlogLeave a Comment

UnveilingHordes-CREDIT Business Wire

Photo: Business Wire While public transportation agencies across the country sent their best and brightest to Atlanta, the weather failed to get the memo. And yet, despite torrential downpours and tropical storm-like conditions, this year’s APTA turned out an incredible number of transit advocates, agencies, consultants, and more! In light of APTA’s focus on safety, resources, workforce development, demographic shifts, … Read More

1 Way to Improve Your Public Transit Marketing Strategy Right Now

Nicole GuernseyIndustry Thoughts, Marketing, TransLoc Blog3 Comments

PRT front

Currently, I’m attending the Association of Commuter Transportation (ACT) Conference in Portland. I’m giving a short presentation tomorrow on how public transit agencies can and should be marketing their services, focusing on free options like social media—yet I know few agencies will have the bandwidth to be able to implement these strategies. As I prepared for this talk, I felt … Read More

10 Steps to Improve the Conversation Around Public Transit on Twitter

Nicole GuernseyIndustry Thoughts, Marketing, TransLoc BlogLeave a Comment

Ten Ways to Improve Public Transit's Twitter Image

My job is to provide the best marketing and social media support I can to TransLoc and to our customers. Sometimes, that means thinking outside the box. For example, how do I help transit agencies change the conversation around public transit? This might be one of the biggest problems with public transportation today—people shed a negative light on using public … Read More

4 Proven Ways to Improve Passenger Happiness in Public Transit

Nicole GuernseyMarketing, Mobile, TransLoc BlogLeave a Comment

As a transit agency, one of the hardest things to do is keep everyone happy all the time. In fact, it’s practically impossible. But let me tell you a secret: You can make people happier with open communication. Opening up lines of communication with passengers and the community at large not only increases happiness, it has a direct and positive … Read More

How TransLoc Gets You There with Uber and Public Transit—It’s Uber Simple

Nicole GuernseyLifestyle, Mobile, Product News, TransLoc Blog, TransLoc UberLeave a Comment

TransLoc Uber initial design concepts (may change with final release).

We know you’re curious, so we want to give you a sneak peek at how the TransLoc Rider with Uber integration will work. The best part? It’s as easy as opening the TransLoc Rider app! First, open TransLoc Rider (or download it if you haven’t already). The app will autolocate you and your closest public transit stop. If you’ve never … Read More

TransLoc and Uber Partner to Pioneer a New Standard in Public Transit

Nicole GuernseyPress Releases1 Comment

TransLoc and Uber partner to pioneer mobility options

Integrating Uber into commutes with TransLoc Rider DURHAM, N.C.—January 11, 2016—TransLoc®, a leading provider of transportation technology, is partnering with Uber to create a new standard in public transit and private technology collaboration. This milestone seeks to combine the best of private transportation and public transit for truly integrated mobility. By integrating the Uber API into the TransLoc Rider app, … Read More

Mobile Use + Transit Infographic

Nicole GuernseyIndustry Thoughts, Infographics, MobileLeave a Comment

In part I of Alex Gibson’s blog series on how people will move in five years, he discusses the rapid rate of smartphone adoption and how those phones are being used. This infographic looks deeper into the relationship between mobile use and public transit.  As presented in that first article, mobile is no longer an option for public transit agencies… Smartphone users are relying … Read More

TransLoc Named Small Business with Big Impact!

Nicole GuernseyAwards, TransLoc Events, TransLoc In The NewsLeave a Comment

TransLoc named small business with big impact!

You guys, we’re honored. No, really! We were recently named one of the “Salesforce 10” winners at Dreamforce 2015 (remember that huge conference that took over San Francisco and even brought in a cruise ship? Yeah, that) for the first-ever Salesforce Small Business, Big Impact Award. We are small, and we’re definitely making a big impact, and people are noticing! … Read More

Demand-response transit is LIVE: TransLoc OnDemand

Nicole GuernseyOnDemand News, Product News, TransLoc BlogLeave a Comment

TransLoc OnDemand is a go, people. Get excited about it. No, really. We’ve officially launched with three university Safe Ride programs across the nation and already hit 10,000 rides! The OnDemand program soft-launched only a month ago, and we’re seeing crazy results, including a 49% decrease in dispatcher calls (at Emory University) and a 12% decrease in rider wait times (way to … Read More

An Interesting Take on TransLoc: “Uber-izing Public Transit”

Nicole GuernseyIndustry Thoughts, OnDemand News, TransLoc Events, TransLoc In The NewsLeave a Comment

We were recently featured on ExitEvent in a very detailed and pretty awesome (if we do say so ourselves) article titled “Uber-izing Public Transit: RTP’s TransLoc a Startup To Watch in Transportation Tech.” The author, Laura Baverman, wrote: The vision of 10-year-old bootstrapped TransLoc has always been to make public transit competitive with private by providing agencies and riders technology that makes it easier and … Read More