Marketing Your Real Time Bus Tracking

TransLoc MarketingBlog

Real time bus tracking information is a hugely valuable asset of any transit organization. But, it’s wasted if riders don’t know it’s available. In fact, across our 70 customers, transit administrators accounted for less than 1% of all real time information views in February 2013. So, whether your fall semester is about to ramp up or you’re in the middle of your operational year, it’s always a good idea to think about how you are communicating real time tracking availability with your riders.

In this webinar our marketing manager, John Mickey, discusses tips, best practices, and looks at how some customers are getting great TransLoc usage. On this webinar John also introduces a marketing toolkit that TransLoc customers can use to spread the word to their riders, “Real Time Bus Tracking Is Available!”

Currently a TransLoc customer & want the kit?
Download it from the Help Center here.

Want more information about TransLoc? Let’s talk. >>