12 Brilliant Marketing Ideas for University On-Demand Transit

TransLoc MarketingBlog

Students are counting down the days until college and universities open for learning in the fall semester. Likewise, the hundreds of campus departments and services at every university are all strategizing on how to vie for their attention. As a university transit professional, you have important info to share with students about your on-demand transit program. Here are 12 brilliant … Read More

The New Transit: Unifying Fixed-Route and On-Demand Services

TransLoc MarketingBlog

The past 50 years for transit innovation have been relatively stagnant. Community development in the United States since World War II is best defined with two words: urban sprawl. Streets, houses, and commercial buildings are constructed with car usage in mind, thus stretching out communities and further compounding transit’s problem of connecting people to where they need to go. To … Read More

The Definitive Glossary of Transit Terms

TransLoc MarketingBlog

As with most industries these days, transit is evolving. Technologies are emerging, new mobility options are becoming available, and people are moving more freely than ever before. From bikeshares to buses, to scooters and autonomous vehicles, it can be hard to keep up with the new and exciting developments happening in the world of transportation.

To Share is Human

TransLoc MarketingBlog

Our transportation system is evolving, and the year 2020 forced an unparalleled rate of change. Falling transit ridership and soaring automobile sales have led some to predict the end of shared mobility and the obsolescence of public transit. While I agree that the future must look very different from the past, I do not believe that sharing is dead. Quite … Read More

Use Data or Lose Everything: Transit Agencies have a Choice

TransLoc MarketingBlog

A TechCrunch article from May offers a simple, clairvoyant thesis about the future of the auto industry: “Automakers have a choice: become data companies or become irrelevant.” The message is clear: traditional vehicle manufacturers will no longer have dominant market positions when mobility data, not vehicle hardware, is the ultimate valued commodity. The same can be said not only for … Read More

Microtransit is a Value Investment

TransLoc MarketingBlog

“You have to understand the makeup of Montgomery County and how much area we’re serving. We could no longer afford to put fixed route services in those areas, but they’re still going to get better service, through these new mobility options.” – Brandon Policicchio, Chief Customer and Business Development Officer, Greater Dayton Regional Transit Authority, Ohio At TransLoc we believe … Read More

A Versatile Mobility Solution

TransLoc MarketingBlog

“Existing urban transit modes can continue to operate, but today citizens demand more than simply expanding old systems. They have access to smartphone apps and flexible ride options that have become popular by focusing on ease of use and a great rider experience.” Transit leaders are struggling to overcome the obstacles presented by an increasingly outdated public transit system. As … Read More

Microtransit Puts Opportunity Within Reach

TransLoc MarketingBlog

This is probably one of the most exciting things that’s happened in public transit in my lifetime. We’re creating the future.” – Mayor Jeffry Wosje, Plymouth, Minnesota. Midsize metropolitan areas are growing, and traditional transit is struggling to serve those rapidly growing populations and shifting demographics. In rural areas, fixed-route buses are often limited or non-existent, impeding access to opportunities … Read More

Three Ways Agency-Owned Microtransit Can Be Better for the Environment Than Uber or Lyft

TransLoc MarketingBlog

Uber was founded ten years ago, and has long since become a household word. The widespread adoption of TNCs (Transportation Network Companies) like Uber and Lyft has disrupted mobility in American cities, and has set new consumer expectations of transportation convenience. Studies of the impact of TNCs have found quite a few things to be concerned with, not least among … Read More

The Optimal Transportation System: A Problem Statement

TransLoc MarketingBlog

Have you ever ridden a train on Thanksgiving weekend?Does your commute home begin at 5 p.m.?Do you know someone who isn’t sure how they’ll get to their next doctor’s appointment, or even to the grocery store?  

5 Takeaways from APTA’s Marketing & Communication Workshop

TransLoc MarketingBlog

Recently, a few members from TransLoc’s marketing team hopped on a plane to head to New Orleans for the 2019 APTA Marketing & Communications Workshop. This intensive and interactive workshop, focused on public transportation marketing as a whole, has been teaching industry professionals for over 10 years.

Microtransit Provides an Opportunity to Thrive

TransLoc MarketingBlog

Hear from Lauren Marks, Executive Director of The Exceptional Foundation of Atlanta, about how a microtransit service in Gwinnett County, GA is providing service for an exceptional group. I am the Executive Director for a newly established nonprofit called The Exceptional Foundation of Atlanta. Our nonprofit is a private day program for adults with intellectual disabilities. Basically, we are the … Read More

How the Desire to Improve Lives Brought One Urban Planner from KCATA to TransLoc

TransLoc MarketingBlog

TransLoc welcomes AICP-certified planner Tyler Means to the team as Senior Project Manager. Tyler comes from one of TransLoc’s transit agency partners, Kansas City Area Transportation Authority (KCATA), where he served as Operations Manager. He is passionate about mobility and improving the lives of others by making transportation more accessible and more affordable.

Growing The Movement

TransLoc MarketingBlog

Just about a year ago, TransLoc was acquired by Ford Smart Mobility. After spending the bulk of my professional career working at TransLoc in a bootstrapped and then VC rocket-fueled spaceship, we were finally in orbit. We are now a part of a large, multinational company that not only has the resources to play a key role in mobility, but … Read More

Reimagining Public Transit with Microtransit

TransLoc MarketingBlog

TransLoc hosted a conversation about agency-owned microtransit at the APTA 2018 Annual Meeting in Nashville, Tennessee with (left to right) Josh Cohen, TransLoc National Director of Policy; Kimberlee Morton, CEO of Norwalk Transit District; Henry Li, CEO of Sacramento Regional Transit District;Doug Kaufman, CEO of TransLoc; Jessica Mefford-Miller, Executive Director of St. Louis Metro Transit; and Robbie Makinen, CEO of Kansas City Area Transportation Authority.

The 10 do’s and don’ts of writing a microtransit RFP

TransLoc MarketingBlog

Microtransit, as a transportation mode, is a fairly new concept, which means agencies frequently encounter barriers to implementation: an unfamiliar service approach, difficulty identifying and conveying need, missing data, or lacking understanding of the problem being solved, among others. There is also a risk involved in procuring something new and untested, especially since it can be unclear what service solutions … Read More