What Drives Students To A Mobile App? With Alabama’s Ivon Foster-McGowan

TransLoc MarketingBlog

“What is the greatest measure of success for a university mobile app?” This is the question we recently asked a group University CIO’s & mobile app managers they responded in unison: “Traffic, traffic, traffic!”

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The ‘Alabama’ app boasts over 120,000 downloads in the past two years with 80% of these being actively used on iOS. As well, this year UA is being awarded a Blackboard Catalyst Award for Mobile Innovation.