1 Way to Improve Your Public Transit Marketing Strategy Right Now

Nicole GuernseyIndustry Thoughts, Marketing, TransLoc Blog3 Comments

PRT front

Currently, I’m attending the Association of Commuter Transportation (ACT) Conference in Portland. I’m giving a short presentation tomorrow on how public transit agencies can and should be marketing their services, focusing on free options like social media—yet I know few agencies will have the bandwidth to be able to implement these strategies. As I prepared for this talk, I felt … Read More

10 Steps to Improve the Conversation Around Public Transit on Twitter

Nicole GuernseyIndustry Thoughts, Marketing, TransLoc BlogLeave a Comment

Ten Ways to Improve Public Transit's Twitter Image

My job is to provide the best marketing and social media support I can to TransLoc and to our customers. Sometimes, that means thinking outside the box. For example, how do I help transit agencies change the conversation around public transit? This might be one of the biggest problems with public transportation today—people shed a negative light on using public … Read More

4 Proven Ways to Improve Passenger Happiness in Public Transit

Nicole GuernseyMarketing, Mobile, TransLoc BlogLeave a Comment

As a transit agency, one of the hardest things to do is keep everyone happy all the time. In fact, it’s practically impossible. But let me tell you a secret: You can make people happier with open communication. Opening up lines of communication with passengers and the community at large not only increases happiness, it has a direct and positive … Read More