What we collect
We may collect, store and use the following kinds of personal data:
- Information about your sessions and use of the Rider application (Rider);
- Information about any transactions carried out between you and Rider, including, but not limited to, the following:
- Trip origin information;
- Trip destination information;
Chosen mode of transportation; and
- Non-personal* data about your sessions and use of Rider.
*Non-personal means your Rider-specific device ID is not connected to any personally identifying information, such as name, phone number, email, etc. Rider has no access to this type of personal information.
We may collect information about your device and usage of Rider, such as:
- Your Rider-specific device ID – the Rider-specific device ID is unique to the Rider application and is not connected to any other mobile application on your device;
- Geographical location; and
- Operating system type.
We may use this information in the administration of Rider, to improve the app’s usability, and for marketing purposes.
Why we collect
- Improve your browsing experience by personalizing Rider;
- Send information (other than marketing communications) to you which we think may be of interest to you;
- Send to you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you;
- Provide other companies with statistical information about our users – but this information will not be used to identify any individual user; and
- Aggregate device location information and combine it with real-time transit information to help transit agencies understand how riders use their transit system.
We also use authentication tokens in Rider to allow for the transference of information from Rider to and from third party partners, such as Uber.
We collect the information because transit agencies lack essential information to plan great transit service. For example, agencies lack information about where riders start and end their travels. This information is the core of understanding transit need and creating more desirable, accessible transit for everyone.
How we protect
We work hard to protect users’ information from unauthorized access, unauthorized alteration, disclosure, and destruction. We do this by encrypting the information, using SSL, and presenting it to our clients in aggregate so individual locations are not available.
How to opt out
When a user first launches Rider, we proactively inform them that upon enabling Location Services, his or her device’s location information is being collected. We also make it clear you can always turn off location reporting in Rider and still use the real-time tracking with no change to your experience.