University Fixed Route & OnDemand
Mississippi State University | Starkville, MS
www.transportation.msstate.edu
Overview:
Mississippi State University, a prominent public research institution located in Mississippi State, Mississippi, is known for its strong academic programs and active campus environment. To support its growing community, the university operates a comprehensive transportation system that includes a large fleet of fixed-route vehicles and integrates technologies to enhance service delivery and rider experience. With a campus of 23,000 students, faculty and staff, and a community of 25,000 residents, this rural town runs a bustling transit system. Starkville-MSU Area Rapid Transit (S.M.A.R.T) uses a combination of fixed-route and on-demand paratransit services while offering fare free rides. Their partnership with TransLoc supports S.M.A.R.T.’s mission of providing safe, efficient, and reliable mobility options.
Challenge:
Mississippi State University needed to adjust its transit routes due to ongoing road construction. These changes required timely updates to ensure riders had accurate, real-time information across all platforms.
Solution:
To address the route changes caused by construction, TransLoc’s team helped update the transit information on both the app and website. The integration of APC and AVA ensured that riders received accurate passenger data and real-time voice announcements, making the transition seamless and minimizing disruption to the rider experience.
Results:
The university successfully navigated construction-related disruptions without compromising service quality. Riders experienced minimal confusion, thanks to timely digital updates and real-time onboard communication, resulting in sustained ridership levels and improved confidence in the transit system. Utilizes TrasLoc's Fixed Route and On-Demand tracking platform that is easy to use for transit managers.
Why It Matters:
By leveraging TransLoc’s technology, the institution is able to provide flexible and reliable transportation options that enhance mobility and support campus operations.
TransLoc has been helpful and quick to respond to any issues.
Tom Perkins, Assistant Director – Transit, Mississippi University
Frequently Asked Questions (FAQ)
MSU operates a robust fixed-route transit system with 45 vehicles serving 10 routes, delivering over 500,000 passenger trips annually. The system is supported by TransLoc’s platform and auxiliary technologies like APC and AVA.
MSU integrates Automatic Passenger Counting (APC), Automated Voice Announcements (AVA), and real-time route visibility to improve service delivery and rider experience.
Mississippi State University is located in Starkville, Mississippi, and serves a large campus community with comprehensive mobility solutions.
TransLoc’s platform has helped MSU streamline route visibility, improve data accuracy, and enhance rider satisfaction through real-time updates and integrated technologies.
Mississippi State University’s success with TransLoc demonstrates the value of modern transit solutions in the Southeastern U.S. As universities across Mississippi and neighboring states seek to improve campus mobility, MSU serves as a model for scalable, technology-driven transportation.