A Partnership-Driven Culture
TransLoc’s success is built upon creating a culture of partnership in order to bring the very best ideas and solutions to our transit agency customers and their riding public. We foster a collaborative spirit to identify how public and private transit can offer riders the best possible experience. This culture drives us to explore new possibilities that build a better world for us all.
TransLoc is a subsidiary of Ford Smart Mobility. We are part of a broad suite of mobility solutions intended to enhance both public and private transit agencies. Together, we are working to solve the world’s mobility challenges and usher in the future of modern transportation in every part of the globe.
From our earliest days in 2004, TransLoc’s focus has been on how to make the world a better place. Beginning with the world’s first-ever real-time vehicle tracking and passenger information system, we continue to break new ground, most recently with the industry’s first agency-owned on-demand microtransit solution.
Largest Microtransit Solution Provider
Three Business Units
Ford Smart Mobility
Most Innovative Transportation Company
Champions of Change
First Municipal Partnership
Our Leadership Team
(click for bios)
Dr. Doug Kaufman has been with TransLoc since February 2012 when he began as the general manager of products and services. He became CEO in June 2014 and began retooling the company to take advantage of the growing storm in transit technology, as well as the company’s unique capabilities and technological advantages. Since then, the team has grown considerably, the customer-base has spiked, and the company has expanded its offering from one product to five—including the first-ever transit mobile app that integrates transit with ridesharing and simplifies multi-modal travel for all. Prior to joining TransLoc, Doug founded multiple companies including clearTXT, a leading provider of mobile communication for colleges and universities, and Spring Metrics, a conversion analytics and intelligence solution. Doug was also an early team-member at Blackboard where he developed and managed a 250+ discipline-specific online educational resource center.
Scott is TransLoc’s VP of Product. He wrangles three groups of really smart people: software engineers, product managers, and data scientists. Scott loves the challenge of keeping close to one million transit riders and agency users satisfied, and that’s no easy feat in a world of stoplights, traffic jams, and bad weather. Scott cut his product and engineering teeth at e-learning giant Blackboard, where he was among the company’s first 15 employees and helped launch the company’s first enterprise learning product. He subsequently co-founded his own behavioral targeting company, Spring Engage. Scott loves street photography, dogs, taking the back roads and people-watching while, yes, riding the bus.
Kevin Fowler is the VP of Finance where he brings a strong sense of financial discipline with an end goal of supporting TransLoc in achieving its mission. With a diverse background, Kevin has held various positions within the Finance team at Ford Motor Company supporting product development, accounting, and global capital markets. He was also an inaugural team member of Ford Smart Mobility. Away from work, Kevin spends time with his wife and chasing his two daughters. He also enjoys playing guitar and considers himself an amateur luthier.
Ron Cygnarowicz is the VP of Customers here at TransLoc, where he leads the team responsible for company growth. The majority of Ron’s 16-year career has been spent working at start-up companies where he’s held various positions, including founder, executive-in-residence for a prominent angel investor, and interim executive (he filled VP and CEO roles for early-stage technology companies). In his free time, he volunteers as a mentor/advisor for local start-up companies emerging from the incubators at Duke University and UNC-Chapel Hill. He also serves on several boards including the board of the Triangle Technology Executive Council (TTEC), where he is the programming chair.
Katie Strickland is the VP of People. An NC State graduate with over 15 years of HR experience in the technology industry, she brings an enthusiasm for creating a high performing, data driven, employee focused organization. During her time at IBM, she led the diversity and inclusion initiatives for several constituencies, which instilled her with a deep appreciation for the value of D&I in the workplace and what it means to be authentic. She has worked with executive leaders across the globe to increase organizational capability through program design and execution. Her personal time is most often spent with her husband, daughter, and son playing board games, cooking, or finding new places to visit.
Josh Cohen is TransLoc’s National Director of Policy. Beyond the multi-syllable words in his title, this means he touches pretty much everything that goes on at TransLoc, a remnant from Josh’s experience as one of TransLoc’s earliest employees. For seven years, Josh helped TransLoc grow from 5 customers to 120 customers as TransLoc’s Director of Business Development. Josh is also the host of The Movement, a leadership podcast that features the brave pioneers who are creating change in an effort to build a coalition of leaders who will build a better tomorrow. Prior to TransLoc, Josh was CEO of DomoLife, a real-estate services business, and VP of Turnkey Sports, a sports business consultancy. When not chasing his three kids around the Bull City, Josh enjoys roasting his own coffee and smoking his own barbeque.
Ashley Berenson is the Director of Product Management at TransLoc. Her results-driven approach has motivated teams to make more data-driven decisions and launch more valuable features for TransLoc customers. Prior to TransLoc, Ashley managed the development and launch of technology-based products for Fortune 500 companies American Express, Anheuser-Busch and Walmart. This Cary resident has successfully driven growth in both domestic and international markets. Recognized with the American Express Chairman’s Award, Ashley was awarded the highest company honor for exemplary achievement and leadership. During her spare time, Ashley has been a passionate volunteer for Junior Achievement, and she’s in the early stages of starting a Women in Product organization in Raleigh.
Jamie Howard is TransLoc’s Director of Engineering. As an Army Infantry Squad Leader, he successfully developed and led high-performing teams during combat and peacetime operations. Jamie shipped his first code at Icarus Studios as part of the Alpha Dev Team, then moved on to Qualcomm to build EDA software for the Snapdragon teams. As a manager at WebAssign, his primary focus was improving the quality of hiring and developing junior leaders. At TransLoc, Jamie has applied his leadership experience and engineering mindset to build an organization that is succeeding through a culture of ownership, empathy, and innovation. When Jamie’s not trying to help save the world through better transit, he enjoys spending time with his wife and twin daughters, playing tabletop games of all kinds, and occasionally throwing plastic discs at metal targets in the woods.
Aviva Imbrey is TransLoc’s Director of Marketing. She oversees all of the marketing and communications for TransLoc’s three business units, as well as the full-service marketing offerings for customers. Her passion for an equitable and sustainable future in transportation led her to TransLoc in 2016. With a deep appreciation for customers, Aviva has built a team that ensures their voice is always central. A graduate from North Carolina State’s College of Design, Aviva’s experience ranges from leading operations teams for Fortune 500 companies, to launching her own event company, to now being part of the tech world where she lends her diverse expertise. Regardless of the industry, Aviva’s goal is to bring incredible people together, make ideas come to life, and challenge everyone around her to make a difference. Outside of work, Aviva is always on the hunt for live music, new cultures to experience, and fun for her little girl.
Cat Kealey is TransLoc’s Director of Business Development. In this role she leads her team to achieve revenue goals, analyzes market feedback to inform TranLoc’s business approach, and collaborates cross-departmentally to plan and coordinate the implementation of strategic business plans. Cat believes public transportation will one day be the first choice for all. She has spoken with over 225 transit agencies about the future of mobility and how flexible, on-demand microtransit service will support their plans. She brings to TransLoc ten years of experience relying on the bus in Oakland, train in Mumbai, and metro in D.C.
Jermaine Grant is TransLoc’s Director of Customer Experience. Jermaine provides leadership to the team that ensures our customers are fully supported in the use and leveraging of our products and services. Jermaine has strong experience in leading customer- and patient-facing teams in travel risk management and healthcare. During Jermaine’s career, he has led global response services in highly technical spaces and executed within a diverse geographical client base that includes Fortune 500 companies. When he isn’t perfecting our customer experience, Jermaine enjoys traveling with his family and experimenting in the kitchen—especially with vegan recipes as he’s a recent convert.
Roni is TransLoc’s Director of Internal Communications. Her main focus in this role is to improve company-wide communications. She brings a diverse background in broadcasting, financial services, manufacturing, and tech. Her roles have varied — from supporting and advising C-suite executives, to managing customer success teams. Before joining TransLoc, Roni was an Internal Communications Consultant at Red Hat. Roni’s “get stuff done” attitude and practical approach make her a trusted member of the leadership team. Roni is a lifelong learner. She has a Business Communications Certificate from Duke University, completed a two-year copyediting program through the University of California San Diego, and is certified in the Prosci change management process.
Elaine McVey is TransLoc’s Director of Decision Sciences, ensuring that the company is making well-informed decisions by providing essential data and analysis, and by influencing decision-making practices. Prior to her role as Director, Elaine oversaw the products and services TransLoc offers to municipalities and transit agencies and identified all business opportunities and needs in the municipal space, aligning business functions to effectively serve these needs. Elaine was recently named one of Triangle Business Journal’s 2019 Women in Business as the region’s Leader in STEM. Outside of work, Elaine is adrenalized by the ways of the woods with a passion for trail running and mountain biking. When she isn’t tackling the trails, she’s chasing after her two sons and a wide variety of pets (snakes included).
Lenae Storey is a Director of Mobility Strategy at TransLoc. In this role she defines the vision, goals, and business strategies for the company. Prior to joining TransLoc, Lenae worked as a digital strategist and manager developing product and marketing strategies for big-name clients including IBM, GE, and Duke Clinical Research Institute. Lenae also has a comprehensive background in curating sustainable solutions for progressing communities and nonprofit organizations that extends from her time as a Community Development Volunteer in the United States Peace Corps. She is devoted to playing an integral role in finding solutions to the bigger issues within her local community. Lenae is passionate about open government initiatives and designing communities that enable opportunities for all.
Alex Gibson is Director of Mobility Strategy at TransLoc. With his interest in solving meaningful problems, Alex is applying both his passion for transportation infrastructure and data and his understanding how to leverage those assets to make public transportation and cities the best they can be. Through alignment and evangelism, Alex ensures that his team is able to combine data with the mission of TransLoc to become the most trusted provider of accessible and accurate transit data and information. Prior to joining TransLoc, Alex founded multiple companies, including third-party logistics firm Riley Life Logistics, and worked in Product Management at Rally Software to help build products to make engineering teams more successful. Alex is a prolific speaker at a variety of industry events and conferences, and enjoys cats and sarcasm.