12 Brilliant Marketing Ideas for University On-Demand Transit

TransLoc MarketingBlog

Students are counting down the days until college and universities open for learning in the fall semester. Likewise, the hundreds of campus departments and services at every university are all strategizing on how to vie for their attention. As a university transit professional, you have important info to share with students about your on-demand transit program. Here are 12 brilliant … Read More

University Transportation’s Role in Restoring the Campus Community

TransLoc MarketingBlog

Transit professionals at 5,300+ U.S. universities and colleges are preparing for the return of in-person learning in the fall semester. Many university administrators are relying on new sanitation procedures, vaccine requirements, and hybrid in-person/online instruction to make a college campus feel like, well, a college campus. However, COVID-19 has changed the definition of the college campus feel for many.  Universities … Read More

Electrification Will Not Move Us Far Enough

TransLoc MarketingBlog

Electrifying our existing transportation network has clear benefits, ranging from reduced climate impacts to improved public health outcomes especially in urban areas. However, our collective excitement to “go electric” may be disguising the need to address larger issues with our transportation system. Buying an electric car to replace a combustion car requires just as much physical space to drive and … Read More

Addressing the Barriers to the Freedom of Movement for All

TransLoc MarketingBlog

Prologue: Yesterday, we launched the first of two special episodes of The Movement Podcast showcasing challenges that people with disabilities face to access mobility and what can be done to improve it. You can catch that episode here. 

How Sharp Financial Acumen Can Loosen the Grip on Local Transit Budgets

TransLoc MarketingBlog

The questions circling the future of public transit have put transit professionals in a precarious position. How will you predict the level of service needed to meet the demands of your riders? How fast will the demand for ridership come back to pre-COVID-19 levels? How will business, schools, and leisure travel change? Will our world be relegated to shopping online … Read More

Editorial: Can the American Rescue Plan Save Transit from Itself?

TransLoc MarketingBlog

Transit professionals around the country joined in a collective sigh of relief with the passing of the American Rescue Plan Act (ARP), and its $30 billion in funding for transportation. After more than a year of facing budgets deep in the red, transit can breathe again. Agencies will use most of the ARP funding to pay back debt, restart paused … Read More

The Magic of Transit Hardware and Software Implementation

TransLoc MarketingBlog

We believe in magic because “we are the magic,” as our team loves to say. We are the Client Implementation department: the landing spot for TransLoc’s new customers and projects. The moment the ink on the contract dries, we take a customer’s transit project from an idea on paper to an optimized and accessible system. The magic we create is … Read More

Editorial: Fixing Transit Requires Grappling with Racism

TransLoc MarketingBlog

The U.S. and Europe have vastly different public transit systems. The accessibility and affordability of Europe’s robust public transit system is in contrast to the U.S., which, at best, is convenient and expensive in major cities and non-existent in many rural and suburban communities (hence microtransit‘s recent surge in popularity). Why do these differences exist? Transit is complex. Understanding why … Read More

Reimagining Public Transportation Safety after COVID-19

TransLoc MarketingBlog

As we continue to heal from the pandemic, public transit agencies find themselves at the intersection of efficiency and risk mitigation. A great transit system is a reliable one. When COVID-19 swept across the country, transit systems had to operate in a new landscape plagued with fear and uncertainty. These reliable services were now in disarray. In an abrupt shift, … Read More

Boost Your Transit Marketing Assets with TransLoc’s Marketing Services’ Principles of Design

TransLoc MarketingBlog

It’s a noisy world and everyone (and every thing) is clamoring for our attention. This rings true for transit riders. They’re responding to emails, listening to podcasts like [shameless plug alert] The Movement Podcast, checking text messages, browsing Reddit—all while using your transit services. Your riders may need the comforting therapy of cat memes after a long work day, but … Read More

My Fantastical Journey as a Woman in Engineering

TransLoc MarketingBlog

Well, I wish I could regale you with a grand, fantasy-filled story of being a little girl on a farm in rural Eastern North Carolina who wanted nothing more than to realize her dream of becoming an engineer whose days were filled with writing automation code. However, that is not at all the case—I really wanted to be a veterinarian, … Read More

Let’s Get Smart About Airport Ground Mobility

TransLoc MarketingBlog

As airports bounce back from 2020’s record-low airline passengers while juggling new operational challenges, as well as passenger and employee expectations for a clean and safe air travel experience, the time for smart airports to take flight is now. What are Smart Airports? The term smart airports encompasses the use of connected technologies to optimize airport operations at all levels, … Read More

Finally, It’s Infrastructure Week in the U.S.

TransLoc MarketingBlog

After four years of talk, Infrastructure Week became a “catch-all term” meant to offer empty promises to the American people. From the beginning of 2017, there were talks of bipartisan efforts to rebuild America’s highways, bridges, railways, and airports, but unfortunately not much was accomplished in this area. Alas, despite broad support from the American electorate—69% of Americans agreed in … Read More

Accelerating Public Transit’s Recovery with Scenario Planning

TransLoc MarketingBlog

As we all know, COVID-19 had a dramatic impact on public transit ridership. According to a report prepared for the American Public Transportation Association, public transit ridership fell 79% nationally compared to 2019 levels as a result of the pandemic. Furthermore, even if you only looked at the second half of 2020 when ridership started to pick up, it only … Read More

A New Philosophy on Transit Planning and Design

TransLoc MarketingBlog

We started Planning & Design Services with a simple notion: to build a genuine, supportive partnership with our clients that helps them address the unique mobility problems in their communities.

The New Transit: Unifying Fixed-Route and On-Demand Services

TransLoc MarketingBlog

The past 50 years for transit innovation have been relatively stagnant. Community development in the United States since World War II is best defined with two words: urban sprawl. Streets, houses, and commercial buildings are constructed with car usage in mind, thus stretching out communities and further compounding transit’s problem of connecting people to where they need to go. To … Read More

The Convenience of Asynchronicity Has Us Out of Sync

TransLoc MarketingBlog

Prior to my kids learning from home during the COVID-19 pandemic, I had never heard of asynchronous learning: a term used to define learning that happens at different times for different students, enabling them to design a learning schedule that best meets their educational needs.

The Definitive Glossary of Transit Terms

TransLoc MarketingBlog

As with most industries these days, transit is evolving. Technologies are emerging, new mobility options are becoming available, and people are moving more freely than ever before. From bikeshares to buses, to scooters and autonomous vehicles, it can be hard to keep up with the new and exciting developments happening in the world of transportation.

10 Things You Didn’t Know About Paratransit

TransLoc MarketingBlog

If you’re not familiar with Paratransit, you should be. As a special transportation service for people with disabilities, Paratransit is often provided as a supplement to fixed-route bus and rail systems by public transit agencies. These agencies’ Paratransit services come in a variety of forms, and vary widely in their degree of flexibility. Without Paratransit, however, countless Americans would be … Read More

What is GTFS and why does it matter to public transit?

TransLoc MarketingBlog

If you’re familiar with public transit planning or technology, you’ve probably run into the acronym “GTFS” at least a few times. You may have heard mention of the terms “GTFS feeds” or “GTFS data” – or, depending on your level of familiarity, you may have even spent time updating and maintaining GTFS data sets for various applications. Regardless of whether … Read More

The True Cost of Your Daily Commute

TransLoc MarketingBlog

Let’s start with the benefits of public transit I’ve always enjoyed the many benefits that come from using public transit. I got to ride my bike to the bus stop, gaining a few minutes of exercise along the way. On the bus, I either caught up with friends or colleagues or I read a book. On the way home, our … Read More

Destination Vaccination: Ensuring Access to COVID-19 Vaccines

TransLoc MarketingBlog

What a year. We’ve been so busy simply surviving and getting through the day-to-day of a socially-distanced quarantine life, it’s hard to believe COVID-19 has been a part of our lives for a year. Between the loss and trauma, we have been through a dark night of the soul. We are longing for human interaction outside of our carefully-vetted pods. … Read More

Celebrating TransLoc’s Women in STEM

TransLoc MarketingBlog

International Day of Women and Girls in Science is this Thursday, February 11th. It’s a celebration of the vital role that women play in advancing science and technology. Girls not only rock—they code, engineer, and discover. The theme for 2021 is very timely and critical to the global pandemic, “Women scientists are at the forefront of the fight against COVID-19.”

Public Transportation Funding: Doing More with Less

TransLoc MarketingBlog

Public transportation in the United States is currently in a state of crisis. A shock to no one, the COVID pandemic – and the associated changes in how we live, work, play, and move about our communities – has a deep impact on public transit. Ridership is down upwards of 75%, meaning fare revenue is down about the same. As … Read More

To Share is Human

TransLoc MarketingBlog

Our transportation system is evolving, and the year 2020 forced an unparalleled rate of change. Falling transit ridership and soaring automobile sales have led some to predict the end of shared mobility and the obsolescence of public transit. While I agree that the future must look very different from the past, I do not believe that sharing is dead. Quite … Read More

2021 Transit Predictions

TransLoc MarketingBlog

  What does 2021 have in store for transportation? We don’t have a crystal ball, but our solutions engineers have a strong pulse on the industry and have made their predictions for the upcoming year: