Older Adults on the Move: Mobility Ecosystems that Support Aging in Place

TransLoc MarketingBlog

By 2034, U.S. adults aged 65 and older are projected to outnumber children for the first time in history. This should fuel renewed urgency to create transit options that meet the unique needs of seniors and support aging in place. Aging in place often allows seniors to retain their existing social networks, dictate when and how they want help, and … Read More

Three Quotes From The American Rescue Plan & Infrastructure Bill Livestream

TransLoc MarketingBlog

The $1.2 trillion bipartisan infrastructure bill could be the watershed moment of the 21st century for public transit operators and riders. With $39 billion dedicated to expanding transportation systems, encouraging adoption of zero- and low-emission vehicles, and improving service accessibility, the U.S. can reinvent how public transportation is used by communities of all sizes.  On the day the bill was … Read More

How to Communicate Service Changes Effectively

TransLoc MarketingBlog

Change verb [CHānj]: to undergo transformation, transition, or substitution; to make radically different; to become different.  The last two years have driven change in almost every avenue of life. Businesses –– even with financial bailouts and small loans –– have had to pivot their models with the frequency of a hummingbird’s wing beats.  Sometimes it can be hard to remember … Read More

Editorial: The $1 Trillion Infrastructure Deal is Signed into Law: Keeping Equity at the Core of Transit Upgrades

TransLoc MarketingBlog

U.S. infrastructure today maintains a C- grade according to the American Society of Civil Engineers’ Report Card. Over the next five years, this is sure to change with President Biden signing the $1 trillion+ Bipartisan Infrastructure Deal into law, which will direct $550 billion into upgrading our transportation systems, broadband, and utilities. When the Senate passed this bill in August, … Read More

The Metrics of Success for On-Demand Microtransit

TransLoc MarketingBlog

Let’s talk metrics — the standard of measurement you’re using to evaluate whether your on-demand microtransit system is a boom or bust. The influx of transit technology is giving transit providers unfathomable insight into their mobility ecosystem. Instead of relying exclusively on manual data entry by dispatchers or end-of-shift reports from operators, transit providers are receiving automated real-time updates on … Read More

Editorial: Be Quick, But Don’t Hurry

TransLoc MarketingBlog

On his way to winning 10 national championships as a basketball coach at the University of California Los Angeles, John Wooden coined many “Woodenisms” — sayings that encompassed his worldview and teaching style. My favorite is one that applies equally as well off the basketball court: “Be quick, but don’t hurry.”  For Wooden, this maxim meant that his players needed … Read More

From Mobility Monocultures to Mobility Ecosystems: Cultivating Transit’s Future

TransLoc MarketingBlog

On-demand microtransit is more popular than ever before. While transit agencies have operated demand-response services for decades, the rapid development of mobile booking technologies, the allure of flexible mobility solutions, and the COVID-19 pandemic have increased the number of on-demand microtransit pilots in communities across the world. New on-demand microtransit services like the one announced in Laguna Beach, California have … Read More

TransLoc Steps Up to the Plate for Community Service

TransLoc MarketingBlog

While Speak Up For Service Day was created to celebrate the awesome community service efforts of young people, it has evolved to be a source of inspiration and action for everyone. On October 30th, the power of community service is on display, showing that even the smallest gesture can make the biggest difference. One of our values at TransLoc is … Read More

The Total Mobility Package Arrives at the University of California San Diego

TransLoc MarketingBlog

The future of the college experience depends on a bold new mobility solution. College life is about more than getting to class on time or using downtime to study in the quad. Many campuses are designed to be microcities, offering a complex educational ecosystem where students and faculty can learn, work, and play without ever leaving campus grounds. Let’s scope … Read More

Zillennials & Gen Z Cop a New Attitude with Transit

TransLoc MarketingBlog

Public transportation isn’t immune to the current era of sharing, subscriptions, and digital dependence. A microgeneration of late millennials and early Gen Zs — zillennials —  are redefining transit culture and services.  Who are zillennials? People born between 1992 and 1998, who may be too young to relate with core millennial characteristics and too old to wholly identify with Gen … Read More

What is On-Demand Microtransit (and Why Do We Need it Now More Than Ever)?

TransLoc MarketingBlog

Your Google search ends here. On-demand microtransit is a flexible and dynamic demand-response mode of passenger transportation. Riders request a vehicle (typically a small van or shuttle) through a mobile app (or by calling a dispatcher) to pick them up and drop them off at a location. Sound familiar to your favorite ride-hailing service? The tech may be similar, but … Read More

Three Changes to Public Transit that Riders Want Right Now

TransLoc MarketingBlog

TransLoc’s Transit Value Index (TVI) showed that public transit riders want safe, sustainable, and seamless mobility options. To get there, transit agencies will need to rely on trustworthy data, innovative technology, and the voices of their riders. We hosted an expert roundtable featuring transit planners, tech pros, and community engagement specialists and asked them what it will take to make … Read More

Editorial: We Need Collaboration, Not Complexity, to Solve Transit’s First Mile/Last Mile Problem

TransLoc MarketingBlog

Even though many people continue to rely on public transit, we are seeing a gradual decline in ridership across the country. According to the American Public Transportation Association (APTA), transit ridership declined by 2.9% from ridership levels in 2016, which was already down 3.1% from 2015. While global health events, service reliability, and roadway congestion influence public perception of transit, … Read More

Give Your Transit Riders a Voice with TransLoc’s Rider Survey

TransLoc MarketingBlog

Blackberry was unveiled in 1999. Millions of dollars went into developing and advertising this popular device, and we saw them in the hands of many savvy consumers for over a decade.  So, why in the world aren’t we seeing them today? And why are we talking about them in a transit blog? Transit is wildly different from smartphones with physical … Read More

Editorial: The Mobility Revolution: Let’s Do the Easy Things First

TransLoc MarketingBlog

Shortly after the major news outlets made it official and named Joe Biden the winner of the 2020 U.S. presidential election, his campaign manager Jen O’Malley Dillon shared a maxim that is uttered on a regular basis in our household, especially over the past 18 months of the pandemic:  “We can do hard things.”  I originally learned of the phrase … Read More

How to Reach Your Riders Using Social Media

TransLoc MarketingBlog

Do you find the idea of using social media to reach your riders daunting? You’re not the only one.  With the rapid increase in social media use over the last decade, coupled with new platforms and shifting algorithms, the idea of finding the best approach can feel overwhelming — especially when you don’t have a big marketing team to help. … Read More

Editorial: The Real Threats to Public Transit (Hint: It’s Not Uber and Lyft)

TransLoc MarketingBlog

On a brisk morning last May, Sunny Madra, vice president of Ford’s accelerator program, left his Manhattan apartment to catch a plane to San Francisco. After unsuccessfully trying to hail a cab for 20 minutes, he booked an Uber to JFK International Airport for a whopping $248.90. Little did he know that his 18-mile ride to the airport would cost … Read More

It’s Your Microtransit: The Importance of Agency-Owned On-Demand Transit

TransLoc MarketingBlog

In the past, transit systems were built to provide an efficient, balanced supply of transportation that met the needs of the mass population. Today, private transportation network companies (TNCs) offer flexible on-demand microtransit mobility options to communities. Local transit agencies are now competing to attract and retain riders by implementing flexible, demand-response services to complement traditional fixed-route services — all … Read More

Three Quotes from TransLoc and CoMotion’s Transit Utopia Webinar That Have Us Talking

TransLoc MarketingBlog

The Transit Utopia may no longer be exclusive to the dreamers. On August 11th, Tyler Means and Austin Stanion — two of our AICP-certified planning and design strategists — partnered with CoMotion for the webinar Transit Utopia: Where Movement Meets Possibility. The riveting discussion produced thoughtful perspectives and strategies about mobility data, community engagement, and equitable transportation.  The big takeaway? … Read More

What Rider Sentiment Tells Us About The Future of Public Transit

TransLoc MarketingBlog

While the onset of COVID-19 brought life to a standstill, many aspects of life continue to experience change as communities begin moving again. Last month, TransLoc polled 1,200 American transit riders about their pre-pandemic and current transit usage. The results offer clarity on the future of transit services that agencies should be moving towards. Prior to the pandemic, it was … Read More

Four Lessons We Learned About the Needs of Today’s Public Transit Rider

TransLoc MarketingBlog

Experts predict that we are on the cusp of a transit evolution led by smart technology and data-driven planning. But how do the people who use these services everyday feel about public transit’s current state and emerging trends? In July 2021, we surveyed 1,200 working U.S. adults (ages 18 and older) about their transit usage prior to COVID-19 and new … Read More

Editorial: What More Can Public Transit Do to Keep Women Safe?

TransLoc MarketingBlog

Women have a sixth sense; an awareness developed overtime that keeps us out of harm’s way. Like a computer program running on autopilot, we are constantly scanning our environment to avoid external threats. Public transit provides freedom of mobility for so many women across the country. Unfortunately, riding public transportation can sometimes be one of those situations where a woman’s … Read More

How to Market Your Transit Services

TransLoc MarketingBlog

Are you launching a new fixed-route/on-demand transit service or looking to increase ridership for your existing services? Have you considered how you will get riders’ attention? At TransLoc, we recognize that the success of your service is measured by riders on your bus or shuttle. Marketing is a vital piece in educating and informing riders to ensure the success of … Read More

Transit is a Family Business

TransLoc MarketingBlog

When a TransLoc employee says that “TransLoc is a family,” it’s an expression that carries a deeper meaning to Megan Wilson and Ally Hatfield. In January 2017, Megan joined TransLoc’s Morgan, Utah office as a senior account manager. On the side, she assisted with TransLoc’s backend account setup to help the budding start-up scale in size and scope. Recognizing that … Read More

Editorial: What the $550 Billion Infrastructure Bill Means for Public Transit

TransLoc MarketingBlog

The Senate has passed the largest ever federal investment in public transit: a $550 billion infrastructure package that improves transportation, internet and water/power systems to “grow the economy, enhance competitiveness, create good jobs and make our economy more sustainable and resilient.”  Notably, the bill includes $39 billion in public transit funding, which will fund maintenance, replacement and expansion projects, enhance … Read More

How to Select Your First Microtransit Service

TransLoc MarketingBlog

Agency-owned microtransit provides the flexibility and accessibility that today’s transit riders crave. When paired with a fixed-route service and optimized by smart data, transit agencies can benefit from reduced expenses while maintaining agile and exceptional service. There is a tendency to “go big” when launching a microtransit service by implementing it in a huge, complex geographical area in order to … Read More

12 Brilliant Marketing Ideas for University On-Demand Transit

TransLoc MarketingBlog

Students are counting down the days until college and universities open for learning in the fall semester. Likewise, the hundreds of campus departments and services at every university are all strategizing on how to vie for their attention. As a university transit professional, you have important info to share with students about your on-demand transit program. Here are 12 brilliant … Read More

University Transportation’s Role in Restoring the Campus Community

TransLoc MarketingBlog

Transit professionals at 5,300+ U.S. universities and colleges are preparing for the return of in-person learning in the fall semester. Many university administrators are relying on new sanitation procedures, vaccine requirements, and hybrid in-person/online instruction to make a college campus feel like, well, a college campus. However, COVID-19 has changed the definition of the college campus feel for many.  Universities … Read More

Electrification Will Not Move Us Far Enough

TransLoc MarketingBlog

Electrifying our existing transportation network has clear benefits, ranging from reduced climate impacts to improved public health outcomes especially in urban areas. However, our collective excitement to “go electric” may be disguising the need to address larger issues with our transportation system. Buying an electric car to replace a combustion car requires just as much physical space to drive and … Read More

Addressing the Barriers to the Freedom of Movement for All

TransLoc MarketingBlog

Prologue: Yesterday, we launched the first of two special episodes of The Movement Podcast showcasing challenges that people with disabilities face to access mobility and what can be done to improve it. You can catch that episode here.