The Convenience of Asynchronicity Has Us Out of Sync

TransLoc MarketingBlog

Prior to my kids learning from home during the COVID-19 pandemic, I had never heard of asynchronous learning: a term used to define learning that happens at different times for different students, enabling them to design a learning schedule that best meets their educational needs.

The Definitive Glossary of Transit Terms

TransLoc MarketingBlog

As with most industries these days, transit is evolving. Technologies are emerging, new mobility options are becoming available, and people are moving more freely than ever before. From bikeshares to buses, to scooters and autonomous vehicles, it can be hard to keep up with the new and exciting developments happening in the world of transportation.

10 Things You Didn’t Know About Paratransit

TransLoc MarketingBlog

If you’re not familiar with paratransit, you should be. As a special transportation service for people with disabilities, paratransit is often provided as a supplement to fixed-route bus and rail systems by public transit agencies. These agencies’ paratransit services come in a variety of forms, and vary widely in their degree of flexibility. Without paratransit, however, countless Americans would be … Read More

What is GTFS and why does it matter to public transit?

TransLoc MarketingBlog

If you’re familiar with public transit planning or technology, you’ve probably run into the acronym “GTFS” at least a few times. You may have heard mention of the terms “GTFS feeds” or “GTFS data” – or, depending on your level of familiarity, you may have even spent time updating and maintaining GTFS data sets for various applications. Regardless of whether … Read More

The True Cost of Your Daily Commute

TransLoc MarketingBlog

Let’s start with the benefits of public transit I’ve always enjoyed the many benefits that come from using public transit. I got to ride my bike to the bus stop, gaining a few minutes of exercise along the way. On the bus, I either caught up with friends or colleagues or I read a book. On the way home, our … Read More

Destination Vaccination: Ensuring Access to COVID-19 Vaccines

TransLoc MarketingBlog

What a year. We’ve been so busy simply surviving and getting through the day-to-day of a socially-distanced quarantine life, it’s hard to believe COVID-19 has been a part of our lives for a year. Between the loss and trauma, we have been through a dark night of the soul. We are longing for human interaction outside of our carefully-vetted pods. … Read More

Celebrating TransLoc’s Women in STEM

TransLoc MarketingBlog

International Day of Women and Girls in Science is this Thursday, February 11th. It’s a celebration of the vital role that women play in advancing science and technology. Girls not only rock—they code, engineer, and discover. The theme for 2021 is very timely and critical to the global pandemic, “Women scientists are at the forefront of the fight against COVID-19.”

Public Transportation Funding: Doing More with Less

TransLoc MarketingBlog

Public transportation in the United States is currently in a state of crisis. A shock to no one, the COVID pandemic – and the associated changes in how we live, work, play, and move about our communities – has a deep impact on public transit. Ridership is down upwards of 75%, meaning fare revenue is down about the same. As … Read More

To Share is Human

TransLoc MarketingBlog

Our transportation system is evolving, and the year 2020 forced an unparalleled rate of change. Falling transit ridership and soaring automobile sales have led some to predict the end of shared mobility and the obsolescence of public transit. While I agree that the future must look very different from the past, I do not believe that sharing is dead. Quite … Read More

2021 Transit Predictions

TransLoc MarketingBlog

  What does 2021 have in store for transportation? We don’t have a crystal ball, but our solutions engineers have a strong pulse on the industry and have made their predictions for the upcoming year: 

Save Public Transit

TransLoc MarketingBlog

The COVID-19 pandemic has driven home the vital role public transit plays in our communities, bringing healthcare professionals to the frontlines, delivering groceries and medicine to at-risk populations, and connecting essential workers to their places of work. Still, with transit ridership declining as much as 90% in some metropolitan areas, the transit industry has been left in a dire financial … Read More

Race and Place: Who Do We Plan For?

TransLoc MarketingBlog

Most planners have an aspiration toward placemaking: we dream of quaint public squares where residents can walk to local businesses as streetcars hum past tree-lined sidewalks. We dream of the “15 Minute City”, of cheerful connected places where community and opportunity thrive in abundance. 

Your Mayor Should Be Riding The Bus

TransLoc MarketingBlog

After losing his wife and daughter in a car crash in 1972, newly-elected US Senator Joe Biden famously took Amtrak home from Washington DC to Wilmington, Delaware almost every day so that he could be home for his two sons as they grew up. So now that we have our first modern public transit-riding president en route with Joe Biden, … Read More

Doing More with Less: Art or Science?

TransLoc MarketingBlog

During the last week of October I attended the Rail~Volution transit conference. While the sessions were timely, insightful and thought-provoking, I couldn’t help but notice the eight-ton elephant in the room: COVID-19. Even when we don’t talk about it, COVID is present. However, there was one session that widened my perspective on the private sector’s role in community planning in … Read More

Transformative Transportation in the Age of COVID-19

TransLoc MarketingBlog

The One-Stop-Shop Approach to Transit Management “The next generation of transformative transportation is here in front of us…This is the age of acceleration.” – Los Angeles Mayor Eric Garcetti LA Mayor Eric Garcetti’s words are from 2018; however, they have only strengthened in truth rather than diminished overtime. 

Tools for Accessible Transit

TransLoc MarketingBlog

At TransLoc, a big piece of our mission has and will continue to be providing users with an equitable transit experience. This commitment has driven our investment in building product features that provide transit opportunities to all users, with accessibility needs and beyond. While the work is never done, we’re excited to share five TransLoc App features we’ve launched this … Read More

Creating Safe Services

TransLoc MarketingBlog

At the start of 2020, the transit industry was positioned to enhance all of the tools in its already existing arsenal – smart partnerships, technology, data expertise and more – to push forward trends such as autonomous vehicle innovation, the shift from fixed to flexible transit modes, and an increase in public-private partnerships that have altered the mobility landscape and … Read More

Destination Democracy: Helping Voters Get to the Polls

TransLoc MarketingBlog

TransLoc is committed to equitable transportation. When we saw a need within communities where constituents rely on public transportation to reach the polls, we decided to act. Voting is as fundamental a right as transit. This election season, we are doing our part to get out the vote. We are releasing free, innovative features in the TransLoc app allowing riders … Read More

When Roads Are Racist

TransLoc MarketingBlog

The LA Times published an opinion piece arguing that the freeways of Los Angeles are California’s largest monuments to racism. The author outlines how freeways were intentionally built through Black and Latino communities and even used as fortress-like barriers to maintain racial segregation. It is important to recognize the history of freeway racism, because this legacy is still very much … Read More

Safe Campus Transportation Amidst COVID-19

TransLoc MarketingBlog

As students return to campus this Fall, we know the main concern is safety. The goal is to keep students, faculty and drivers safe, while providing timely and efficient transportation. Transit planners must also factor in unaccustomed protocols such as social distancing and PPE, all while capturing data to be utilized for contact tracing. 

COVID-19 Customer Survey Results

TransLoc MarketingBlog

As our nation continues to navigate the changing landscape of the COVID-19 pandemic, we took an opportunity to survey our customers and hear firsthand the daily challenges and obstacles that transit agencies and operators are facing. The survey was divided into four sections: marketing & communication, resilience planning, operations, and funding. 

Eliminating Public Transit’s First-Mile/Last-Mile Problem

TransLoc MarketingBlog

“The most commonly cited standard [for walking distance to transit] is 400m or ¼ mile.” – Jarrett Walker, Human Transit What is public transit’s first-mile/last-mile (FM/LM) problem? It begins with a quarter mile. Most people in the United States are “comfortable” walking less than a quarter mile to or from public transit stops. The problem arises when a potential rider … Read More

Managing the Psychosocial Impacts of COVID-19

TransLoc MarketingBlog

We’ve all experienced trying times, but living through a global pandemic has presented a multitude of new and unique challenges that have affected several aspects of our personal and professional lives. It has readjusted the way we work, socialize, and connect with colleagues, customers, friends, and family members. For many, COVID-19 has psychologically increased fear and anxiety regarding personal health … Read More