Public Transportation After COVID-19

TransLoc MarketingBlog

Mobility and transportation have been upended by the COVID-19 crisis. Ridership in major metros across the U.S., Europe, and China has declined 50-90% compared to pre-crisis levels. While stay-at-home orders are being lifted, the global impact of this health crisis will have long-lasting effects, and how transit agencies respond to rider concerns will be crucial in instilling confidence and boosting … Read More

6 Health Benefits Of Public Transportation

TransLoc MarketingBlog

What if improving your physical and mental health was as easy as riding the bus? Breathing fresh air, driving safely, being physically active, and avoiding excessive stress are a few of the well-known steps toward living a healthy life style. Actually, using transit supports all of the above! The Victoria Policy Institute and The American Public Transportation Association explored the … Read More

Transit is Evolving

TransLoc MarketingBlog

Transit is evolving. Ever since the first time someone said “maybe there’s a better way than just relying on my own two feet,” humankind has sought to move faster, farther, and more efficiently. Fast-forward to 2020 and transit is still evolving. Trends like vehicle electrification innovation, the shifting from fixed to flexible modes, and an increase in public-private partnerships have … Read More

Tactical Tips for Our Customers During COVID-19

TransLoc MarketingBlog

In light of COVID-19, we want to ensure our customers are taken care of and know the resources available within our applications to help navigate these times of uncertainty. In order to best serve our customers, we’ve curated a list of features and capabilities that may enhance your service and assist riders during this time. 

On Leadership During COVID-19

TransLoc MarketingBlog

As is often the case in a calamity, the reason for the calamity and the barrier to success has not been a technical one, but instead one of leadership. While we watch some communities and leaders in our nation and world come together to fight back effectively against COVID-19, there are other communities and leaders that haven’t done as good … Read More

5 Ways Transit Agencies are Responding to COVID-19

TransLoc MarketingBlog

Transit agencies around the country are committed to providing essential services to their riders while ensuring the highest level of safety for all as they continue to operate during the COVID-19 pandemic.

3 Tips for Stress Management in Times of Uncertainty

TransLoc MarketingBlog

Given all that has been going on with the COVID-19 fallout, how do we now effectively cope in this VUCA (volatile, uncertain, complex, ambiguous) world with such a high degree of FUD (fear, uncertainty, and doubt)? As a licensed professional counselor with 20 years of clinical experience in mental health both as a practitioner and as a university professor, I … Read More

6 Tips for Navigating a Crisis

TransLoc MarketingBlog

Navigating a crisis can be difficult, especially as providers of a public good. Here are 6 tips to help you get through a crisis:

The Movement Celebrates Its First Year With A Look Back

TransLoc MarketingBlog

Well, we just hit a year’s worth of weekly episodes of The Movement Podcast. What a year. I’m so grateful for the things I’ve learned, the guests that have joined me, and the possibilities for the future. 

Brave New World: A CoMotion LA Recap

TransLoc MarketingBlog

CoMotion Los Angeles was billed as “The Global Laboratory of Future Mobility.” This lofty, aspirational idea turned out to be more than just a toothless marketing tagline, as the organizers of CoMotion and the city of Los Angeles are both putting their resources to work making the new world of mobility a reality. Minutes into the introductory keynote speech of … Read More

Happily Ever After

TransLoc MarketingBlog

As I wait on the dock for the boat ride from my hotel over to the Magic Kingdom to see Disney World for the first time, a grey-haired skipper happily greets me.

Women in Product: Promoting Community, Mobility, and Advocacy

TransLoc MarketingBlog

There are many reasons why TransLoc is a great place to work. From a culture that encourages living your best life inside and outside of work, to promoting empowerment, autonomy, and ownership at all levels of the company, TransLoc cares deeply about its employees. TransLoc also puts a strong emphasis on diversity and inclusion, creating an environment that fosters diversity … Read More

Let’s Talk TRANSform: Recapping Our Time at APTA’s Annual Meeting

TransLoc MarketingBlog

Another great APTA Annual meeting has come and gone, but not without leaving us with a wealth of knowledge to mull over. This year’s meeting was hosted in the city that never sleeps at the New York Marriott Marquis. The big city lights paled in comparison to the powerful discussions happening inside, and we’re here to recap some of the … Read More

A Transportation System for the 21st Century: OnDemand in Johnson County Kansas

TransLoc MarketingBlog

Over the last five years, the Kansas City area has been a hotbed of innovation for transportation. This includes consolidating fixed-route and paratransit into a single regional service and brand, RideKC, and creating a regional same-day mobility solution that provides older adults and persons with disabilities the same flexibility and mobility opportunities as riders without disabilities. Innovation also included Johnson … Read More

Designing Cities: 2019 NACTO Recap

TransLoc MarketingBlog

It’s been a few weeks since I was at the National Association of City Transportation Officials (NACTO) Designing Cities 2019 Conference, but I am still riding the energy waves from that event. NACTO is my happy place. It’s a chance for me to breakaway from the day-to-day at the office and let my inner urban and transit planner come out. … Read More

Hiring Tips for Engineers — Come Join Our Team!

TransLoc MarketingBlog

It’s an exciting time at TransLoc. Not only are we changing the way the world views public transportation, but our parent company Ford Mobility recently acquired Journey Holding Corporation, creating a newly-formed organization along with TransLoc. This is going to enable us to support more customers, more riders, and change more lives. With the joining of these two companies, we … Read More

Moonshot

TransLoc MarketingBlog

On my way to attend Rail~Volution last week in Vancouver, British Columbia, I finished Robert Kurson’s excellent new book “Rocket Men.” The book tells the true story of NASA’s ambitious plan to dramatically accelerate the plans for the Apollo 8 mission to circumnavigate the moon to provide critical intelligence for a future lunar landing. Three daring astronauts strap themselves to … Read More

Supply Begets Demand…

TransLoc MarketingBlog

In my first job after college, I walked to work every day. At that time, I worked at the UNC General Alumni Association, in the heart of the Carolina campus, considered by many to be one of the most beautiful college campuses in the world. 

How Bikes Became One of the Best Things to Happen to Feminism

TransLoc MarketingBlog

Today we celebrate the ratification of the 19th amendment to the United States’ constitution giving women the right to vote. While voting is arguably one of the greatest equalizers in our nation, women’s mobility — bicycles specifically — liberated women and established greater equality across various domains including fashion and commerce, health and recreation, gender roles and relationships, politics, race, … Read More

Creating Vibrant Cities: Going Above and Beyond Traditional Transportation

TransLoc MarketingBlog

Last week several members of the TransLoc team traveled to New York City for the 2019 ACT International Conference. This year’s conference brought together over 650 professionals from across the United States, Canada, Australia, New Zealand, and Europe to discuss a wide range of transportation topics and solutions to enhance mobility in communities worldwide. There were 40 educational sessions focused … Read More

Use Data or Lose Everything: Transit Agencies have a Choice

TransLoc MarketingBlog

A TechCrunch article from May offers a simple, clairvoyant thesis about the future of the auto industry: “Automakers have a choice: become data companies or become irrelevant.” The message is clear: traditional vehicle manufacturers will no longer have dominant market positions when mobility data, not vehicle hardware, is the ultimate valued commodity. The same can be said not only for … Read More

Microtransit is a Value Investment

TransLoc MarketingBlog

“You have to understand the makeup of Montgomery County and how much area we’re serving. We could no longer afford to put fixed route services in those areas, but they’re still going to get better service, through these new mobility options.” – Brandon Policicchio, Chief Customer and Business Development Officer, Greater Dayton Regional Transit Authority, Ohio At TransLoc we believe … Read More

A Versatile Mobility Solution

TransLoc MarketingBlog

“Existing urban transit modes can continue to operate, but today citizens demand more than simply expanding old systems. They have access to smartphone apps and flexible ride options that have become popular by focusing on ease of use and a great rider experience.” Transit leaders are struggling to overcome the obstacles presented by an increasingly outdated public transit system. As … Read More

Microtransit Puts Opportunity Within Reach

TransLoc MarketingBlog

This is probably one of the most exciting things that’s happened in public transit in my lifetime. We’re creating the future.” – Mayor Jeffry Wosje, Plymouth, Minnesota. Midsize metropolitan areas are growing, and traditional transit is struggling to serve those rapidly growing populations and shifting demographics. In rural areas, fixed-route buses are often limited or non-existent, impeding access to opportunities … Read More

The Network Effect

TransLoc MarketingBlog

Biking! It’s exercise. It extends your lifespan and makes you happier. It is better for the environment and your community. It is more affordable than private car use, and efficient to boot. 

Mobility Row: Ann Arbor Talks Technology and Innovation

TransLoc MarketingBlog

Ann Arbor is a bustling, vibrant town, sporting an exciting blend of campus, commercial, and community life. With the University of Michigan practically growing directly out from the city center, there is a real sense of a thoughtful progressivism and ideas-first culture that pervades and informs citizens’ opinions on a variety of topics, from politics to technology.

Campus Transportation Redefined

TransLoc MarketingBlog

Over the past 15 years TransLoc has worked with campus parking and transportation departments across the United States. In this time we’ve had exposure to very unique environments – in service setup, delivery, needs, and roles. We’ve also witnessed an evolution take shape; one that is observable at an industry-wide level. This evolution centers on creating and delivering mobility services … Read More