Use Data or Lose Everything: Transit Agencies have a Choice

TransLoc MarketingBlog

A TechCrunch article from May offers a simple, clairvoyant thesis about the future of the auto industry: “Automakers have a choice: become data companies or become irrelevant.” The message is clear: traditional vehicle manufacturers will no longer have dominant market positions when mobility data, not vehicle hardware, is the ultimate valued commodity. The same can be said not only for … Read More

The Optimal Transportation System: A Problem Statement

TransLoc MarketingBlog

Have you ever ridden a train on Thanksgiving weekend?Does your commute home begin at 5 p.m.?Do you know someone who isn’t sure how they’ll get to their next doctor’s appointment, or even to the grocery store?