Editorial: The Mobility Revolution: Let’s Do the Easy Things First

TransLoc MarketingBlog

Shortly after the major news outlets made it official and named Joe Biden the winner of the 2020 U.S. presidential election, his campaign manager Jen O’Malley Dillon shared a maxim that is uttered on a regular basis in our household, especially over the past 18 months of the pandemic:  “We can do hard things.”  I originally learned of the phrase … Read More

Editorial: The Real Threats to Public Transit (Hint: It’s Not Uber and Lyft)

TransLoc MarketingBlog

On a brisk morning last May, Sunny Madra, vice president of Ford’s accelerator program, left his Manhattan apartment to catch a plane to San Francisco. After unsuccessfully trying to hail a cab for 20 minutes, he booked an Uber to JFK International Airport for a whopping $248.90. Little did he know that his 18-mile ride to the airport would cost … Read More

Three Quotes from TransLoc and CoMotion’s Transit Utopia Webinar That Have Us Talking

TransLoc MarketingBlog

The Transit Utopia may no longer be exclusive to the dreamers. On August 11th, Tyler Means and Austin Stanion — two of our AICP-certified planning and design strategists — partnered with CoMotion for the webinar Transit Utopia: Where Movement Meets Possibility. The riveting discussion produced thoughtful perspectives and strategies about mobility data, community engagement, and equitable transportation.  The big takeaway? … Read More

What Rider Sentiment Tells Us About The Future of Public Transit

TransLoc MarketingBlog

While the onset of COVID-19 brought life to a standstill, many aspects of life continue to experience change as communities begin moving again. Last month, TransLoc polled 1,200 American transit riders about their pre-pandemic and current transit usage. The results offer clarity on the future of transit services that agencies should be moving towards. Prior to the pandemic, it was … Read More

Four Lessons We Learned About the Needs of Today’s Public Transit Rider

TransLoc MarketingBlog

Experts predict that we are on the cusp of a transit evolution led by smart technology and data-driven planning. But how do the people who use these services everyday feel about public transit’s current state and emerging trends? In July 2021, we surveyed 1,200 working U.S. adults (ages 18 and older) about their transit usage prior to COVID-19 and new … Read More

Editorial: What More Can Public Transit Do to Keep Women Safe?

TransLoc MarketingBlog

Women have a sixth sense; an awareness developed overtime that keeps us out of harm’s way. Like a computer program running on autopilot, we are constantly scanning our environment to avoid external threats. Public transit provides freedom of mobility for so many women across the country. Unfortunately, riding public transportation can sometimes be one of those situations where a woman’s … Read More

Transit is a Family Business

TransLoc MarketingBlog

When a TransLoc employee says that “TransLoc is a family,” it’s an expression that carries a deeper meaning to Megan Wilson and Ally Hatfield. In January 2017, Megan joined TransLoc’s Morgan, Utah office as a senior account manager. On the side, she assisted with TransLoc’s backend account setup to help the budding start-up scale in size and scope. Recognizing that … Read More

Editorial: What the $550 Billion Infrastructure Bill Means for Public Transit

TransLoc MarketingBlog

The Senate has passed the largest ever federal investment in public transit: a $550 billion infrastructure package that improves transportation, internet and water/power systems to “grow the economy, enhance competitiveness, create good jobs and make our economy more sustainable and resilient.”  Notably, the bill includes $39 billion in public transit funding, which will fund maintenance, replacement and expansion projects, enhance … Read More

Addressing the Barriers to the Freedom of Movement for All

TransLoc MarketingBlog

Prologue: Yesterday, we launched the first of two special episodes of The Movement Podcast showcasing challenges that people with disabilities face to access mobility and what can be done to improve it. You can catch that episode here. 

Editorial: Can the American Rescue Plan Save Transit from Itself?

TransLoc MarketingBlog

Transit professionals around the country joined in a collective sigh of relief with the passing of the American Rescue Plan Act (ARP), and its $30 billion in funding for transportation. After more than a year of facing budgets deep in the red, transit can breathe again. Agencies will use most of the ARP funding to pay back debt, restart paused … Read More

Editorial: Fixing Transit Requires Grappling with Racism

TransLoc MarketingBlog

The U.S. and Europe have vastly different public transit systems. The accessibility and affordability of Europe’s robust public transit system is in contrast to the U.S., which, at best, is convenient and expensive in major cities and non-existent in many rural and suburban communities (hence microtransit‘s recent surge in popularity). Why do these differences exist? Transit is complex. Understanding why … Read More

My Fantastical Journey as a Woman in Engineering

TransLoc MarketingBlog

Well, I wish I could regale you with a grand, fantasy-filled story of being a little girl on a farm in rural Eastern North Carolina who wanted nothing more than to realize her dream of becoming an engineer whose days were filled with writing automation code. However, that is not at all the case—I really wanted to be a veterinarian, … Read More

The Convenience of Asynchronicity Has Us Out of Sync

TransLoc MarketingBlog

Prior to my kids learning from home during the COVID-19 pandemic, I had never heard of asynchronous learning: a term used to define learning that happens at different times for different students, enabling them to design a learning schedule that best meets their educational needs.

Destination Vaccination: Ensuring Access to COVID-19 Vaccines

TransLoc MarketingBlog

What a year. We’ve been so busy simply surviving and getting through the day-to-day of a socially-distanced quarantine life, it’s hard to believe COVID-19 has been a part of our lives for a year. Between the loss and trauma, we have been through a dark night of the soul. We are longing for human interaction outside of our carefully-vetted pods. … Read More

2021 Transit Predictions

TransLoc MarketingBlog

  What does 2021 have in store for transportation? We don’t have a crystal ball, but our solutions engineers have a strong pulse on the industry and have made their predictions for the upcoming year: 

Race and Place: Who Do We Plan For?

TransLoc MarketingBlog

Most planners have an aspiration toward placemaking: we dream of quaint public squares where residents can walk to local businesses as streetcars hum past tree-lined sidewalks. We dream of the “15 Minute City”, of cheerful connected places where community and opportunity thrive in abundance. 

Your Mayor Should Be Riding The Bus

TransLoc MarketingBlog

After losing his wife and daughter in a car crash in 1972, newly-elected US Senator Joe Biden famously took Amtrak home from Washington DC to Wilmington, Delaware almost every day so that he could be home for his two sons as they grew up. So now that we have our first modern public transit-riding president en route with Joe Biden, … Read More

Tools for Accessible Transit

TransLoc MarketingBlog

At TransLoc, a big piece of our mission has and will continue to be providing users with an equitable transit experience. This commitment has driven our investment in building product features that provide transit opportunities to all users, with accessibility needs and beyond. While the work is never done, we’re excited to share five TransLoc App features we’ve launched this … Read More

When Roads Are Racist

TransLoc MarketingBlog

The LA Times published an opinion piece arguing that the freeways of Los Angeles are California’s largest monuments to racism. The author outlines how freeways were intentionally built through Black and Latino communities and even used as fortress-like barriers to maintain racial segregation. It is important to recognize the history of freeway racism, because this legacy is still very much … Read More

Brave New World: A CoMotion LA Recap

TransLoc MarketingBlog

CoMotion Los Angeles was billed as “The Global Laboratory of Future Mobility.” This lofty, aspirational idea turned out to be more than just a toothless marketing tagline, as the organizers of CoMotion and the city of Los Angeles are both putting their resources to work making the new world of mobility a reality. Minutes into the introductory keynote speech of … Read More

Let’s Talk TRANSform: Recapping Our Time at APTA’s Annual Meeting

TransLoc MarketingBlog

Another great APTA Annual meeting has come and gone, but not without leaving us with a wealth of knowledge to mull over. This year’s meeting was hosted in the city that never sleeps at the New York Marriott Marquis. The big city lights paled in comparison to the powerful discussions happening inside, and we’re here to recap some of the … Read More

A Versatile Mobility Solution

TransLoc MarketingBlog

“Existing urban transit modes can continue to operate, but today citizens demand more than simply expanding old systems. They have access to smartphone apps and flexible ride options that have become popular by focusing on ease of use and a great rider experience.” Transit leaders are struggling to overcome the obstacles presented by an increasingly outdated public transit system. As … Read More

Mobility Row: Ann Arbor Talks Technology and Innovation

TransLoc MarketingBlog

Ann Arbor is a bustling, vibrant town, sporting an exciting blend of campus, commercial, and community life. With the University of Michigan practically growing directly out from the city center, there is a real sense of a thoughtful progressivism and ideas-first culture that pervades and informs citizens’ opinions on a variety of topics, from politics to technology.

It’s All About Partnerships: Findings from NCPTA

TransLoc MarketingBlog

Transportation is doing a deep dive on finding ways to implement industry innovation while keeping the rider at the center of the conversation. This month, TransLoc’s business development team attended the North Carolina Public Transportation Association’s (NCPTA) 2019 Annual Conference and Expo in Wilmington, NC. Bringing together over 400 industry leaders from across the state, the conference covered the future … Read More

The Road Ahead: Lessons from CalACT 2019

TransLoc MarketingBlog

At the end of April, the TransLoc team attended the 35th Annual CalACT conference in Coronado, California. We met with innovative transit agencies looking to improve their systems and create a better tomorrow. While we can’t deliver to you the beautiful birds and beaches of the Pacific, we can bear the gift of knowledge. Here’s what we learned at CalACT … Read More

Ohio Needs Transit: Transforming Mobility & Redesigning Our Future

TransLoc MarketingBlog

Transforming Mobility and Redesigning Our Future was the theme of this year’s Ohio Needs Transit conference. The annual conference is run by the Ohio Public Transit Association (OPTA), and focused on the rapidly developing technology that is directly impacting transportation systems in Ohio and beyond.

What’s Easy vs. What’s Right

TransLoc MarketingBlog

At the recent National Shared Mobility Summit, Chicago Transit Authority President Dorval Carter introduced the keynote speaker, former US Department of Transportation Secretary Anthony Foxx, now Chief Policy Officer at Lyft. In his remarks, Carter asked the audience rhetorically “What kind of city do we want?” as a heuristic to guide the decisions that elected and appointed officials and the … Read More