Four Lessons We Learned About the Needs of Today’s Public Transit Rider

TransLoc MarketingBlog

Experts predict that we are on the cusp of a transit evolution led by smart technology and data-driven planning. But how do the people who use these services everyday feel about public transit’s current state and emerging trends? In July 2021, we surveyed 1,200 working U.S. adults (ages 18 and older) about their transit usage prior to COVID-19 and new … Read More

Editorial: What the $550 Billion Infrastructure Bill Means for Public Transit

TransLoc MarketingBlog

The Senate has passed the largest ever federal investment in public transit: a $550 billion infrastructure package that improves transportation, internet and water/power systems to “grow the economy, enhance competitiveness, create good jobs and make our economy more sustainable and resilient.”  Notably, the bill includes $39 billion in public transit funding, which will fund maintenance, replacement and expansion projects, enhance … Read More

How Sharp Financial Acumen Can Loosen the Grip on Local Transit Budgets

TransLoc MarketingBlog

The questions circling the future of public transit have put transit professionals in a precarious position. How will you predict the level of service needed to meet the demands of your riders? How fast will the demand for ridership come back to pre-COVID-19 levels? How will business, schools, and leisure travel change? Will our world be relegated to shopping online … Read More

Public Transportation Funding: Doing More with Less

TransLoc MarketingBlog

Public transportation in the United States is currently in a state of crisis. A shock to no one, the COVID pandemic – and the associated changes in how we live, work, play, and move about our communities – has a deep impact on public transit. Ridership is down upwards of 75%, meaning fare revenue is down about the same. As … Read More

Doing More with Less: Art or Science?

TransLoc MarketingBlog

During the last week of October I attended the Rail~Volution transit conference. While the sessions were timely, insightful and thought-provoking, I couldn’t help but notice the eight-ton elephant in the room: COVID-19. Even when we don’t talk about it, COVID is present. However, there was one session that widened my perspective on the private sector’s role in community planning in … Read More

COVID-19 Customer Survey Results

TransLoc MarketingBlog

As our nation continues to navigate the changing landscape of the COVID-19 pandemic, we took an opportunity to survey our customers and hear firsthand the daily challenges and obstacles that transit agencies and operators are facing. The survey was divided into four sections: marketing & communication, resilience planning, operations, and funding. 

The Procurement Breakdown

TransLoc MarketingBlog

The realm of public procurement can be confusing to navigate, which is why we’ve put together this easy-to-follow guide on what each type of procurement request is and when to implement it. Keep in mind, every state and agency has it’s own set of regulations surrounding procurement, so regard these as general guidelines only when deciding how to move forward … Read More