Editorial: The Mobility Revolution: Let’s Do the Easy Things First

TransLoc MarketingBlog

Shortly after the major news outlets made it official and named Joe Biden the winner of the 2020 U.S. presidential election, his campaign manager Jen O’Malley Dillon shared a maxim that is uttered on a regular basis in our household, especially over the past 18 months of the pandemic:  “We can do hard things.”  I originally learned of the phrase … Read More

What Rider Sentiment Tells Us About The Future of Public Transit

TransLoc MarketingBlog

While the onset of COVID-19 brought life to a standstill, many aspects of life continue to experience change as communities begin moving again. Last month, TransLoc polled 1,200 American transit riders about their pre-pandemic and current transit usage. The results offer clarity on the future of transit services that agencies should be moving towards. Prior to the pandemic, it was … Read More

Four Lessons We Learned About the Needs of Today’s Public Transit Rider

TransLoc MarketingBlog

Experts predict that we are on the cusp of a transit evolution led by smart technology and data-driven planning. But how do the people who use these services everyday feel about public transit’s current state and emerging trends? In July 2021, we surveyed 1,200 working U.S. adults (ages 18 and older) about their transit usage prior to COVID-19 and new … Read More

Editorial: What the $550 Billion Infrastructure Bill Means for Public Transit

TransLoc MarketingBlog

The Senate has passed the largest ever federal investment in public transit: a $550 billion infrastructure package that improves transportation, internet and water/power systems to “grow the economy, enhance competitiveness, create good jobs and make our economy more sustainable and resilient.”  Notably, the bill includes $39 billion in public transit funding, which will fund maintenance, replacement and expansion projects, enhance … Read More

Let’s Get Smart About Airport Ground Mobility

TransLoc MarketingBlog

As airports bounce back from 2020’s record-low airline passengers while juggling new operational challenges, as well as passenger and employee expectations for a clean and safe air travel experience, the time for smart airports to take flight is now. What are Smart Airports? The term smart airports encompasses the use of connected technologies to optimize airport operations at all levels, … Read More

Finally, It’s Infrastructure Week in the U.S.

TransLoc MarketingBlog

After four years of talk, Infrastructure Week became a “catch-all term” meant to offer empty promises to the American people. From the beginning of 2017, there were talks of bipartisan efforts to rebuild America’s highways, bridges, railways, and airports, but unfortunately not much was accomplished in this area. Alas, despite broad support from the American electorate—69% of Americans agreed in … Read More