Do you find the idea of using social media to reach your riders daunting? You’re not the only one. With the rapid increase in social media use over the last decade, coupled with new platforms and shifting algorithms, the idea of finding the best approach can feel overwhelming — especially when you don’t have a big marketing team to help. … Read More
It’s Your Microtransit: The Importance of Agency-Owned On-Demand Transit
In the past, transit systems were built to provide an efficient, balanced supply of transportation that met the needs of the mass population. Today, private transportation network companies (TNCs) offer flexible on-demand microtransit mobility options to communities. Local transit agencies are now competing to attract and retain riders by implementing flexible, demand-response services to complement traditional fixed-route services — all … Read More
How to Market Your Transit Services
Are you launching a new fixed-route/on-demand transit service or looking to increase ridership for your existing services? Have you considered how you will get riders’ attention? At TransLoc, we recognize that the success of your service is measured by riders on your bus or shuttle. Marketing is a vital piece in educating and informing riders to ensure the success of … Read More
How to Select Your First Microtransit Service
Agency-owned microtransit provides the flexibility and accessibility that today’s transit riders crave. When paired with a fixed-route service and optimized by smart data, transit agencies can benefit from reduced expenses while maintaining agile and exceptional service. There is a tendency to “go big” when launching a microtransit service by implementing it in a huge, complex geographical area in order to … Read More
12 Brilliant Marketing Ideas for University On-Demand Transit
Students are counting down the days until college and universities open for learning in the fall semester. Likewise, the hundreds of campus departments and services at every university are all strategizing on how to vie for their attention. As a university transit professional, you have important info to share with students about your on-demand transit program. Here are 12 brilliant … Read More