10 Things You Didn’t Know About Paratransit

TransLoc MarketingBlog

If you’re not familiar with paratransit, you should be. As a special transportation service for people with disabilities, paratransit is often provided as a supplement to fixed-route bus and rail systems by public transit agencies. These agencies’ paratransit services come in a variety of forms, and vary widely in their degree of flexibility. Without paratransit, however, countless Americans would be … Read More

What is GTFS and why does it matter to public transit?

TransLoc MarketingBlog

If you’re familiar with public transit planning or technology, you’ve probably run into the acronym “GTFS” at least a few times. You may have heard mention of the terms “GTFS feeds” or “GTFS data” – or, depending on your level of familiarity, you may have even spent time updating and maintaining GTFS data sets for various applications. Regardless of whether … Read More

Save Public Transit

TransLoc MarketingBlog

The COVID-19 pandemic has driven home the vital role public transit plays in our communities, bringing healthcare professionals to the frontlines, delivering groceries and medicine to at-risk populations, and connecting essential workers to their places of work. Still, with transit ridership declining as much as 90% in some metropolitan areas, the transit industry has been left in a dire financial … Read More

Managing the Psychosocial Impacts of COVID-19

TransLoc MarketingBlog

We’ve all experienced trying times, but living through a global pandemic has presented a multitude of new and unique challenges that have affected several aspects of our personal and professional lives. It has readjusted the way we work, socialize, and connect with colleagues, customers, friends, and family members. For many, COVID-19 has psychologically increased fear and anxiety regarding personal health … Read More

Public Transportation After COVID-19

TransLoc MarketingBlog

Mobility and transportation have been upended by the COVID-19 crisis. Ridership in major metros across the U.S., Europe, and China has declined 50-90% compared to pre-crisis levels. While stay-at-home orders are being lifted, the global impact of this health crisis will have long-lasting effects, and how transit agencies respond to rider concerns will be crucial in instilling confidence and boosting … Read More

6 Health Benefits Of Public Transportation

TransLoc MarketingBlog

What if improving your physical and mental health was as easy as riding the bus? Breathing fresh air, driving safely, being physically active, and avoiding excessive stress are a few of the well-known steps toward living a healthy life style. Actually, using transit supports all of the above! The Victoria Policy Institute and The American Public Transportation Association explored the … Read More

5 Ways Transit Agencies are Responding to COVID-19

TransLoc MarketingBlog

Transit agencies around the country are committed to providing essential services to their riders while ensuring the highest level of safety for all as they continue to operate during the COVID-19 pandemic.

Creating Vibrant Cities: Going Above and Beyond Traditional Transportation

TransLoc MarketingBlog

Last week several members of the TransLoc team traveled to New York City for the 2019 ACT International Conference. This year’s conference brought together over 650 professionals from across the United States, Canada, Australia, New Zealand, and Europe to discuss a wide range of transportation topics and solutions to enhance mobility in communities worldwide. There were 40 educational sessions focused … Read More

Use Data or Lose Everything: Transit Agencies have a Choice

TransLoc MarketingBlog

A TechCrunch article from May offers a simple, clairvoyant thesis about the future of the auto industry: “Automakers have a choice: become data companies or become irrelevant.” The message is clear: traditional vehicle manufacturers will no longer have dominant market positions when mobility data, not vehicle hardware, is the ultimate valued commodity. The same can be said not only for … Read More

Microtransit Provides an Opportunity to Thrive

TransLoc MarketingBlog

Hear from Lauren Marks, Executive Director of The Exceptional Foundation of Atlanta, about how a microtransit service in Gwinnett County, GA is providing service for an exceptional group. I am the Executive Director for a newly established nonprofit called The Exceptional Foundation of Atlanta. Our nonprofit is a private day program for adults with intellectual disabilities. Basically, we are the … Read More

How the Desire to Improve Lives Brought One Urban Planner from KCATA to TransLoc

TransLoc MarketingBlog

TransLoc welcomes AICP-certified planner Tyler Means to the team as Senior Project Manager. Tyler comes from one of TransLoc’s transit agency partners, Kansas City Area Transportation Authority (KCATA), where he served as Operations Manager. He is passionate about mobility and improving the lives of others by making transportation more accessible and more affordable.

Growing The Movement

TransLoc MarketingBlog

Just about a year ago, TransLoc was acquired by Ford Smart Mobility. After spending the bulk of my professional career working at TransLoc in a bootstrapped and then VC rocket-fueled spaceship, we were finally in orbit. We are now a part of a large, multinational company that not only has the resources to play a key role in mobility, but … Read More

Innovation vs. Courage

TransLoc MarketingBlog

It’s that time of the year again when the headlines hitting the news are full of hyperbole and dubious practicality generated from the annual paean to the newest technology, the Consumer Electronics Show in Las Vegas. The transportation industry was not spared from the CES headlines with debuts of walking cars and flying cabs.

What Are We Valuing?

TransLoc MarketingBlog

 The Triangle region of North Carolina where I live recently learned that we struck out on two coveted high-tech campuses: a huge Apple campus (Austin was the eventual winner) and Amazon’s 2nd headquarters (HQ2) that went to NYC and Northern Virginia. Amazon’s charade of a selection process for HQ2 highlighted just how focused government leaders are to the promise of jobs for … Read More

Transit a Big Winner in Midterm Elections

TransLoc MarketingBlog

In last week’s midterm elections, voters enthusiastically supported transportation issues. According to the American Public Transportation Association (APTA), “Voters passed 17 of 20 transportation-related ballot measures—an approval rate of 85 percent.”

From Deployed to Employed: Military Veterans Bring Value to TransLoc’s Company Culture

TransLoc MarketingBlog

Jamie Howard is not only TransLoc’s Director of Engineering, he is a passionate advocate for assimilating military veterans into the civilian workforce. Howard served with both the US Army Infantry in the 101st Airborne Division and the North Carolina National Guard Infantry in the 30th Armored Brigade Combat Team, deploying to Iraq with the 1st Infantry Division in 2004.

7 major themes and takeaways from APTA’s 2017 Annual Meeting and EXPO

TransLoc MarketingBlog

While public transportation agencies across the country sent their best and brightest to Atlanta, the weather failed to get the memo. And yet, despite torrential downpours and tropical storm-like conditions, this year’s APTA turned out an incredible number of transit advocates, agencies, consultants, and more! In light of APTA’s focus on safety, resources, workforce development, demographic shifts, and technological innovation, … Read More

Your TransLoc APTA 2017 Survival Guide

TransLoc MarketingBlog

In just a few days, transit industry folks from across the country will converge on Atlanta for this year’s APTA EXPO*. Between the EXPO floor (with over 800 exhibitors from across the globe), presentations, panels and learning sessions, there’s no shortage of events to attend. Here are a few of our top picks.

Mobile App Architecture at TransLoc

TransLoc MarketingBlog

When TransLoc’s mobile engineering team set out to build the Microtransit apps for iOS and Android, our top priority was to build them in such a way that we could iterate at a sustainable pace for years to come. As much as possible, we wanted to avoid rewriting part or all of the apps for purely technical reasons, putting customer needs on … Read More

How to make your summer internship a success

TransLoc MarketingBlog

Advice from TransLoc’s Director of Strategy and Partnerships on how to make the most of your summer internship. This week, TransLoc’s interns started work. Each year, TransLoc hires a handful of interns across departments to help us tackle projects and help them gain work experience. We take onboarding seriously here at TransLoc, even for our interns.  They are welcomed with … Read More

Transit: The secret weapon to bridging the gap between the haves and have-nots

TransLoc MarketingBlog

We’ve heard and read the stories of the horrific commutes many endure to get to and from their jobs: Jourdan Duncan, the teenager in Northern California who walked for hours each day until a kind police officer bought him a bike; Stacy Calvin who spent more time commuting by bus and train than she spent at her part time job … Read More

Three important lessons learned from Bridj’s closure

TransLoc MarketingBlog

Last week, Bridj made news by shutting its doors. By collecting and using data to create a more demand-driven transit world, Bridj tried to create a “network of express shuttles that offer efficient and flexible trips…that adapt in real-time to where you live, work, and play.” In Boston and Washington, this meant point-to-point trips that filled in gaps that were underserved by … Read More

TransLoc Stands With Glassdoor for Wage Equality

TransLoc MarketingBlog

In the U.S., women earn about 76 cents per dollar earned by men on average, but the causes of the gender pay gap are a bit more complicated. Here at TransLoc we are committed to doing our part to close the gender pay gap, which is why we have pledged our commitment to equal pay for equal work.

The intersection of transit and diversity

TransLoc MarketingBlog

Earlier this month, I chaperoned my daughter’s third-grade class on a walking and public transit field trip to explore economic development in downtown Durham.  As a working parent, I don’t get to attend as many school day events as I would like.  But, beyond the obvious connection of this trip to my work in transit, this outing appealed to me … Read More