Greater Attleboro Taunton Regional Transit Authority (GATRA)

Taunton, Massachusetts

Greater Attleboro Taunton Regional Transit Authority (GATRA) operates a sprawling network of transportation services spanning 29 communities. Before partnering with TransLoc, GATRA offered a traditional fixed-route bus system along with a Dial-A-Ride service for passengers with mobility impairments.

As GATRA’s coverage area expanded, they found that their current transportation system did not reach pockets of suburban communities, leaving some residents without access to vital mobility services. To address this issue, GATRA decided to launch an on-demand pilot program — powered by TransLoc — to serve communities with little-to-no transportation options.

The new service has brought flexible mobility to 63,000 residents and counting while eliminating transit deserts in the greater Attleboro-Taunton area. Additionally, 80% of OnDemand passengers are now booking rides through the TransLoc app, further reducing the resources required to manage scheduling.

Seven Vehicles 120 trips per day 80% of passengers scheduling in app

[Riders] love individualized transportation — not having to go to a bus stop or go somewhere to get a ride, but having it come to them.

Nancy Foley, Administrative Secretary, GATRA


〉 Offer transportation services for residents who lack access to reliable mobility

〉 Eliminate transit deserts in smaller suburban towns and college campuses

〉 Provide flexible alternatives to traditional fixed-route and dial-a-ride services and expand the footprint of current public transit


〉 Up to 80% of riders schedule transportation through the app, resulting in fewer scheduling resources

〉 Riders can now access door-to-door and first-mile/last-mile transportation options

〉 On-demand services make it easier for riders to follow COVID-19 social distancing mandates and maintain safety on smaller vehicles