University Fixed Route and OnDemand

Mississippi State University | Starkville, MS

For more than a century, Starkville has been known as the college town home to Mississippi State University. With a campus of 23,000 students, faculty and staff, and a community of 25,000 residents, this rural town runs a bustling transit system. Starkville-MSU Area Rapid Transit (S.M.A.R.T) uses a combination of fixed-route and on-demand paratransit services while offering fare free rides. Their partnership with TransLoc supports S.M.A.R.T’s mission of providing safe, efficient, and reliable mobility options.

2,100 average daily rides 40 vehicles 780,000 average annual rides

It’s a simple, very easy to track system, it doesn’t require the driver to do a whole lot in the bus, if anything, and that’s important to me because I don’t want them touching screens. I want them driving the bus.

Larry Graves, Transit Manager


〉Excellent customer service with a dedicated customer success manager

〉A CAD/AVL system that accurately tracks buses and provides real-time ETAs in app with detailed reporting for analysis

〉Annual rider surveys indicate rider satisfaction with the app

〉Reasonably priced Fixed Route and On-Demand tracking platform that is easy to use for transit managers


〉Updated APCs to allow for more accurate and automated passenger counting

〉Pre and post trip inspections that can be completed via tablet