To Share is Human

TransLoc MarketingBlog

Our transportation system is evolving, and the year 2020 forced an unparalleled rate of change. Falling transit ridership and soaring automobile sales have led some to predict the end of shared mobility and the obsolescence of public transit. While I agree that the future must look very different from the past, I do not believe that sharing is dead. Quite … Read More

Microtransit is a Value Investment

TransLoc MarketingBlog

“You have to understand the makeup of Montgomery County and how much area we’re serving. We could no longer afford to put fixed route services in those areas, but they’re still going to get better service, through these new mobility options.” – Brandon Policicchio, Chief Customer and Business Development Officer, Greater Dayton Regional Transit Authority, Ohio At TransLoc we believe … Read More

A Versatile Mobility Solution

TransLoc MarketingBlog

“Existing urban transit modes can continue to operate, but today citizens demand more than simply expanding old systems. They have access to smartphone apps and flexible ride options that have become popular by focusing on ease of use and a great rider experience.” Transit leaders are struggling to overcome the obstacles presented by an increasingly outdated public transit system. As … Read More

Microtransit Puts Opportunity Within Reach

TransLoc MarketingBlog

This is probably one of the most exciting things that’s happened in public transit in my lifetime. We’re creating the future.” – Mayor Jeffry Wosje, Plymouth, Minnesota. Midsize metropolitan areas are growing, and traditional transit is struggling to serve those rapidly growing populations and shifting demographics. In rural areas, fixed-route buses are often limited or non-existent, impeding access to opportunities … Read More

Ohio Needs Transit: Transforming Mobility & Redesigning Our Future

TransLoc MarketingBlog

Transforming Mobility and Redesigning Our Future was the theme of this year’s Ohio Needs Transit conference. The annual conference is run by the Ohio Public Transit Association (OPTA), and focused on the rapidly developing technology that is directly impacting transportation systems in Ohio and beyond.

What Are We Valuing?

TransLoc MarketingBlog

 The Triangle region of North Carolina where I live recently learned that we struck out on two coveted high-tech campuses: a huge Apple campus (Austin was the eventual winner) and Amazon’s 2nd headquarters (HQ2) that went to NYC and Northern Virginia. Amazon’s charade of a selection process for HQ2 highlighted just how focused government leaders are to the promise of jobs for … Read More