Use Data or Lose Everything: Transit Agencies have a Choice

TransLoc MarketingBlog

A TechCrunch article from May offers a simple, clairvoyant thesis about the future of the auto industry: “Automakers have a choice: become data companies or become irrelevant.” The message is clear: traditional vehicle manufacturers will no longer have dominant market positions when mobility data, not vehicle hardware, is the ultimate valued commodity. The same can be said not only for … Read More

Three Ways Agency-Owned Microtransit Can Be Better for the Environment Than Uber or Lyft

TransLoc MarketingBlog

Uber was founded ten years ago, and has long since become a household word. The widespread adoption of TNCs (Transportation Network Companies) like Uber and Lyft has disrupted mobility in American cities, and has set new consumer expectations of transportation convenience. Studies of the impact of TNCs have found quite a few things to be concerned with, not least among … Read More

What’s Easy vs. What’s Right

TransLoc MarketingBlog

At the recent National Shared Mobility Summit, Chicago Transit Authority President Dorval Carter introduced the keynote speaker, former US Department of Transportation Secretary Anthony Foxx, now Chief Policy Officer at Lyft. In his remarks, Carter asked the audience rhetorically “What kind of city do we want?” as a heuristic to guide the decisions that elected and appointed officials and the … Read More