Microtransit is a Value Investment

TransLoc MarketingBlog

“You have to understand the makeup of Montgomery County and how much area we’re serving. We could no longer afford to put fixed route services in those areas, but they’re still going to get better service, through these new mobility options.” – Brandon Policicchio, Chief Customer and Business Development Officer, Greater Dayton Regional Transit Authority, Ohio At TransLoc we believe … Read More

A Versatile Mobility Solution

TransLoc MarketingBlog

“Existing urban transit modes can continue to operate, but today citizens demand more than simply expanding old systems. They have access to smartphone apps and flexible ride options that have become popular by focusing on ease of use and a great rider experience.” Transit leaders are struggling to overcome the obstacles presented by an increasingly outdated public transit system. As … Read More

5 Takeaways from APTA’s Marketing & Communication Workshop

TransLoc MarketingBlog

Recently, a few members from TransLoc’s marketing team hopped on a plane to head to New Orleans for the 2019 APTA Marketing & Communications Workshop. This intensive and interactive workshop, focused on public transportation marketing as a whole, has been teaching industry professionals for over 10 years.

Microtransit Provides an Opportunity to Thrive

TransLoc MarketingBlog

Hear from Lauren Marks, Executive Director of The Exceptional Foundation of Atlanta, about how a microtransit service in Gwinnett County, GA is providing service for an exceptional group. I am the Executive Director for a newly established nonprofit called The Exceptional Foundation of Atlanta. Our nonprofit is a private day program for adults with intellectual disabilities. Basically, we are the … Read More

Reimagining Public Transit with Microtransit

TransLoc MarketingBlog

TransLoc hosted a conversation about agency-owned microtransit at the APTA 2018 Annual Meeting in Nashville, Tennessee with (left to right) Josh Cohen, TransLoc National Director of Policy; Kimberlee Morton, CEO of Norwalk Transit District; Henry Li, CEO of Sacramento Regional Transit District;Doug Kaufman, CEO of TransLoc; Jessica Mefford-Miller, Executive Director of St. Louis Metro Transit; and Robbie Makinen, CEO of Kansas City Area Transportation Authority.