It’s a noisy world and everyone (and every thing) is clamoring for our attention. This rings true for transit riders. They’re responding to emails, listening to podcasts like [shameless plug alert] The Movement Podcast, checking text messages, browsing Reddit—all while using your transit services. Your riders may need the comforting therapy of cat memes after a long work day, but … Read More
5 Takeaways from APTA’s Marketing & Communication Workshop
Recently, a few members from TransLoc’s marketing team hopped on a plane to head to New Orleans for the 2019 APTA Marketing & Communications Workshop. This intensive and interactive workshop, focused on public transportation marketing as a whole, has been teaching industry professionals for over 10 years.
From Deployed to Employed: Military Veterans Bring Value to TransLoc’s Company Culture
Jamie Howard is not only TransLoc’s Director of Engineering, he is a passionate advocate for assimilating military veterans into the civilian workforce. Howard served with both the US Army Infantry in the 101st Airborne Division and the North Carolina National Guard Infantry in the 30th Armored Brigade Combat Team, deploying to Iraq with the 1st Infantry Division in 2004.
1 Way to Improve Your Public Transit Marketing Strategy Right Now
Currently, I’m attending the Association of Commuter Transportation (ACT) Conference in Portland. I’m giving a short presentation tomorrow on how public transit agencies can and should be marketing their services, focusing on free options like social media—yet I know few agencies will have the bandwidth to be able to implement these strategies. As I prepared for this talk, I … Read More
10 Steps to Improve the Conversation Around Public Transit on Twitter
My job is to provide the best marketing and social media support I can to TransLoc and to our customers. Sometimes, that means thinking outside the box. For example, how do I help transit agencies change the conversation around public transit?