Do you find the idea of using social media to reach your riders daunting? You’re not the only one. With the rapid increase in social media use over the last decade, coupled with new platforms and shifting algorithms, the idea of finding the best approach can feel overwhelming — especially when you don’t have a big marketing team to help. … Read More
Are you launching a new fixed-route/on-demand transit service or looking to increase ridership for your existing services? Have you considered how you will get riders’ attention? At TransLoc, we recognize that the success of your service is measured by riders on your bus or shuttle. Marketing is a vital piece in educating and informing riders to ensure the success of … Read More
Students are counting down the days until college and universities open for learning in the fall semester. Likewise, the hundreds of campus departments and services at every university are all strategizing on how to vie for their attention. As a university transit professional, you have important info to share with students about your on-demand transit program. Here are 12 brilliant … Read More
It’s a noisy world and everyone (and every thing) is clamoring for our attention. This rings true for transit riders. They’re responding to emails, listening to podcasts like [shameless plug alert] The Movement Podcast, checking text messages, browsing Reddit—all while using your transit services. Your riders may need the comforting therapy of cat memes after a long work day, but … Read More
Recently, a few members from TransLoc’s marketing team hopped on a plane to head to New Orleans for the 2019 APTA Marketing & Communications Workshop. This intensive and interactive workshop, focused on public transportation marketing as a whole, has been teaching industry professionals for over 10 years.
Jamie Howard is not only TransLoc’s Director of Engineering, he is a passionate advocate for assimilating military veterans into the civilian workforce. Howard served with both the US Army Infantry in the 101st Airborne Division and the North Carolina National Guard Infantry in the 30th Armored Brigade Combat Team, deploying to Iraq with the 1st Infantry Division in 2004.
Currently, I’m attending the Association of Commuter Transportation (ACT) Conference in Portland. I’m giving a short presentation tomorrow on how public transit agencies can and should be marketing their services, focusing on free options like social media—yet I know few agencies will have the bandwidth to be able to implement these strategies. As I prepared for this talk, I … Read More