Why a former transit CEO is teaming up with a tech company

TransLoc MarketingBlog

I’ve spent my entire 46-year career in public transportation, seeking to make transit meet the needs of people in communities across the US. I’ve experienced firsthand what it’s like to provide a public transit system in older cities, like Boston and Cleveland, and fast growing newer urban areas, like Charlotte and Seattle, including competing against private transportation. Providing quality transit … Read More

TransLoc Traveler in Action – Real-life applications for origin-destination data

TransLoc MarketingBlog

Sometimes it’s hard to see how actions can affect outcomes, especially when dealing with transit planning. TransLoc Traveler gives agencies the ability to see THE FUTURE. Ok, maybe not. But it does allow agencies to see anonymized, real-time location information for their riders. For the first time ever, agencies can now gain a keen awareness of how riders actually use … Read More

What To Do About Transit Data Mishaps?

TransLoc MarketingBlog

Spending my days elbow deep in transit data means that I see some strange outliers. They can reflect surprising things that humans do, or they can indicate a problem with an algorithm or hardware. Part of my job is figuring out what they mean and what to do about them.

Revolutionizing public transit through demand-response technology

TransLoc MarketingBlog

Imagine a world where transit responds to demand before it happens. Utilizing our past product technologies combined with a new microtransit focus, we’re one step closer to making this world a reality. TransLoc OnDemand is more than just demand-response transit technology—it’s the next step in uplifting mass transit as a realistic mode of transportation for all.

Time Filtering Enhancements added to Traveler

TransLoc MarketingBlog

We’ve just added two new features that help round out Time Filtering in TransLoc Traveler. The first is a date range picker. The date range picker gives you the ability to limit the window of data you are looking at down to the day. It also defaults to viewing every piece of data in our system, from the oldest to … Read More

7 Benefits of Offering an Employee Shuttle

TransLoc MarketingBlog

Commuter shuttles aren’t just a tech trend. Companies across all industries and regions are seeing real benefits for employers and employees alike. 1) Increased employee productivity and general well-being Down time on the shuttle gives employees some time to prepare for the day ahead whether that is a chance to rest and relax, check email, or catch up on the … Read More

3 Mobile Facts And Their Impact On Public Transit

TransLoc MarketingBlog

Smartphones are no longer a coveted accessory; rather, they are a reality to be reckoned with. While some transit organizations are adjusting to mobile realities quicker than others, there is much to be gained in giving mobile the attention it deserves.

Marketing Your Real Time Bus Tracking

TransLoc MarketingBlog

Real time bus tracking information is a hugely valuable asset of any transit organization. But, it’s wasted if riders don’t know it’s available. In fact, across our 70 customers, transit administrators accounted for less than 1% of all real time information views in February 2013. So, whether your fall semester is about to ramp up or you’re in the middle … Read More

Auburn’s Tiger Transit Earns Their Stripes

TransLoc MarketingBlog

Tiger Transit, Auburn University’s transportation system, has a vision to emerge as one of America’s premier university transit systems. And history shows how Tiger Transit has earned their stripes. In 1998 they stepped up to the plate, supporting Auburn’s initiative to create a pedestrian only campus core. University administrators wanted two things out of the project: increased safety and improved … Read More

Mobile Real-Time Transit Information Helping N.C. Center for the Blind – An Interview

TransLoc MarketingBlog

TransLoc’s mobile real-time transit information is revolutionizing transit not only for the general public, but also for riders with disabilities. Mike Switzer is an orientation and mobility specialist who teaches travel skills at the North Carolina Rehabilitation Center for the Blind (NCRCB). Mike recently came to the TransLoc office with some information that surprised and inspired all of us. He … Read More

Interview With Catherine Clarke: Why She Bought Her Smartphone For TransLoc

TransLoc MarketingBlog

  When we found out that local transit rider, Catherine Clarke, bought her smartphone specifically to use TransLoc’s mobile app, we had to hear more. So, we reached out to Catherine to learn about why she rides the bus and what role TransLoc plays in her commute. She told us how using public transportation has not only saved her money, … Read More

Top 8 Reasons People Give Up On Public Transit

TransLoc MarketingBlog

First impressions play a vital role in the success of any experience, particularly public transportation. One late bus or missed connection can negatively impact a rider’s decision to use transit in the future, and new research shows that bus delays often cause people to give up on public transportation all together.

3 Steps Toward Better Communication With Riders

TransLoc MarketingBlog

When ridership is remaining steady, Twitter is gaining followers, and customer service complaints are manageable, where’s the problem? Just because things look good from the administration side doesn’t necessarily mean riders are getting all the information they need. It’s much easier to just assume communication efforts are serving their purpose. It’s essential to take a hard look at your external … Read More