The Magic of Transit Hardware and Software Implementation

TransLoc MarketingBlog

We believe in magic because “we are the magic,” as our team loves to say. We are the Client Implementation department: the landing spot for TransLoc’s new customers and projects. The moment the ink on the contract dries, we take a customer’s transit project from an idea on paper to an optimized and accessible system. The magic we create is … Read More

My Fantastical Journey as a Woman in Engineering

TransLoc MarketingBlog

Well, I wish I could regale you with a grand, fantasy-filled story of being a little girl on a farm in rural Eastern North Carolina who wanted nothing more than to realize her dream of becoming an engineer whose days were filled with writing automation code. However, that is not at all the case—I really wanted to be a veterinarian, … Read More

Use Data or Lose Everything: Transit Agencies have a Choice

TransLoc MarketingBlog

A TechCrunch article from May offers a simple, clairvoyant thesis about the future of the auto industry: “Automakers have a choice: become data companies or become irrelevant.” The message is clear: traditional vehicle manufacturers will no longer have dominant market positions when mobility data, not vehicle hardware, is the ultimate valued commodity. The same can be said not only for … Read More

The Network Effect

TransLoc MarketingBlog

Biking! It’s exercise. It extends your lifespan and makes you happier. It is better for the environment and your community. It is more affordable than private car use, and efficient to boot. 

Mobility Row: Ann Arbor Talks Technology and Innovation

TransLoc MarketingBlog

Ann Arbor is a bustling, vibrant town, sporting an exciting blend of campus, commercial, and community life. With the University of Michigan practically growing directly out from the city center, there is a real sense of a thoughtful progressivism and ideas-first culture that pervades and informs citizens’ opinions on a variety of topics, from politics to technology.

Campus Transportation Redefined

TransLoc MarketingBlog

Over the past 15 years TransLoc has worked with campus parking and transportation departments across the United States. In this time we’ve had exposure to very unique environments – in service setup, delivery, needs, and roles. We’ve also witnessed an evolution take shape; one that is observable at an industry-wide level. This evolution centers on creating and delivering mobility services … Read More

Three Ways Agency-Owned Microtransit Can Be Better for the Environment Than Uber or Lyft

TransLoc MarketingBlog

Uber was founded ten years ago, and has long since become a household word. The widespread adoption of TNCs (Transportation Network Companies) like Uber and Lyft has disrupted mobility in American cities, and has set new consumer expectations of transportation convenience. Studies of the impact of TNCs have found quite a few things to be concerned with, not least among … Read More

Embracing Connections at Big Ten and Friends

TransLoc MarketingBlog

The Big Ten and Friends Parking and Transportation Conference provided an intimate setting of roughly 100 attendees at Iowa State University (ISU). In addition to learning about and discussing the current state of parking and transportation, the TransLoc team attended a walking tour of campus, learned about our True Colors personality spectrum, and connected with fellow vendors including Spin, RideSystems, … Read More

Four Things I Wish I Knew Before Becoming a Software Engineer

TransLoc MarketingBlog

After four years in marketing and graphic design, I enrolled in code school and decided to pivot to software development. While I was ready for the challenge, I faced many unknowns about the path I chose. Here are four things I wish I knew before becoming a software engineer.

Ohio Needs Transit: Transforming Mobility & Redesigning Our Future

TransLoc MarketingBlog

Transforming Mobility and Redesigning Our Future was the theme of this year’s Ohio Needs Transit conference. The annual conference is run by the Ohio Public Transit Association (OPTA), and focused on the rapidly developing technology that is directly impacting transportation systems in Ohio and beyond.

Word On the Street: What We Heard at SUMC 2019

TransLoc MarketingBlog

Earlier this month our team traveled to Chicago, IL for the 2019 National Shared Mobility Summit. Every year the Summit brings together mobility leaders who are exploring options to create a multi-modal transportation solution to enhance their communities. This year, 700 mobility experts from 40 States and 14 countries gathered to ask the tough questions and make moves towards real … Read More