Share on Social

TransLoc and Lane Transit District

New on-demand curb-to-curb service will enable LTD to provide transit solutions in underserved areas

DURHAM, N.C., February 8, 2019 — TransLoc, a Ford Smart Mobility company*, announces the launch of an agency-owned microtransit pilot with Lane Transit District (LTD) in Eugene, Oregon. With this flexible and dynamic ride share service, residents in Cottage Grove have a new mobility on-demand solution with the LTD Connector.

“This pilot program in partnership with TransLoc is an opportunity for LTD to rethink how we provide service to our customers. The future success of transportation, and particularly transit, relies on the ability of agencies to respond to customer needs by providing a variety of solutions in a quickly changing technological environment,” said LTD’s Assistant General Manager Mark Johnson. “This pilot will give us the data we need to understand how people use on-demand services. It will also provide demographic information so that LTD can better plan for other Mobility On Demand applications in our service area.”

Similar to ride-hailing services, the LTD Connector uses TransLoc’s smartphone app for riders to schedule customized curb-to-curb microtransit trips. A small neighborhood-friendly shuttle bus will pick-up riders and drop them off wherever they wish to travel within the service boundaries. Along the way, the shuttle may pick-up other passengers who also request a ride. The service is ADA compliant, and conveniently accommodates people with disabilities.

“TransLoc is delighted to offer mission-critical technology solutions to our transit partners as they adapt to the changing needs of their communities and prepare for the future of mobility,” said Elaine McVey, Business Owner of TransLoc’s Municipal Mobility division. “These new microtransit services complement existing fixed route bus services and help to fill gaps within transit regions.”

About TransLoc

Hailed by Fast Company as one of the world’s most innovative companies in transportation, TransLoc, a Ford Smart Mobility company, is the maker of mission-critical transit operations solutions for flexible on-demand and fixed route systems for both public and private transit agencies, and university and business campus transit systems. Today, TransLoc is the largest provider of agency-owned microtransit systems for municipal transit agencies in the U.S., with the company’s products used at more than 400 agencies. TransLoc is also proud to be a Google Partner through the company’s transit data business. To learn more, visit or follow on Twitter at @TransLoc.

SHIFT Communications for TransLoc
Meg Brenner

*On March 1, 2022, global technology company Modaxo acquired TransLoc from Ford Motor Company. TransLoc is no longer affiliated with Ford or any Ford properties.