DURHAM, N.C., December 16, 2021 – Throughout the pandemic, optimizing public engagement techniques has become a top priority for transit providers to reach riders and communicate change as it occurs. As a leader in innovative transit technology and part of Ford’s mobility portfolio*, TransLoc explores new and traditional engagement methods in a 60-minute roundtable discussion: Innovative Engagement Tactics.
The webinar features PublicInput’s Content Marketing Manager Tricia Thomas, MPA, TransLoc’s Manager of Marketing Mor Aframian, and Customer Marketing Specialist Erin Thompson. Key findings from TransLoc’s 2021 Transit Value Index help shape the conversation as the panelists share insights surrounding flexible outreach strategies, aligning with communities, and measuring engagement success.
On the impact of COVID-19, Thomas shares, “Social distancing was a game changer when it came to public engagement, and 2020 became synonymous with agility and resilience in the face of unimagined change… Success means providing multiple ways for people to contribute that ultimately result in representative feedback, consensus, and informed decision making. If we can do all of those things, then I feel like we’ve hit a home run.”
Watch the full webinar recording on TransLoc’s website to learn creative approaches to public engagement and marketing that emphasize the ingenuity seen demonstrated in corporate communication during the pandemic.
TransLoc delivers a one-stop-shop for transit providers seeking transit orchestration solutions. Recognized by Fast Company for its innovative technology, TransLoc’s intelligent transportation software portfolio includes flexible demand response, fixed route systems, and planning services, providing software and services for transit providers in more than 1500 locations worldwide. Powering more than 600 million annual rides, TransLoc’s fixed route and on-demand systems are at the core of both cities and towns, and on university and business campuses. TransLoc has collectively partnered with agencies to deliver the highest level of service and win the confidence of the riding public for more than a decade.
SHIFT Communications for TransLoc
*On March 1, 2022, global technology company Modaxo acquired TransLoc from Ford Motor Company. TransLoc is no longer affiliated with Ford or any Ford properties.