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Destination Democracy: Helping Voters Get to the Polls

New in-app features make accessing polling information easier for riders

DURHAM, N.C., October 19, 2020 – TransLoc, innovator of transit software solutions, revolutionizing the way people move, is proud to announce its participation this election season in helping to get out the vote by integrating polling locations and quick access to voter information within the TransLoc app, the company’s rider-facing mobile app helping transit riders with 600 million transit trips annually. 

As part of TransLoc’s commitment to equitable transportation, the company saw a need in communities where constituents rely on public transportation to help identify and navigate to polling locations. Recognizing the importance of exercising our fundamental rights, TransLoc surveyed nearly 1,500 users in its TransLoc app to determine how to best build a solution to fill that gap. With over 30% of respondents saying they were unsure of how to get to their voting location, 35% saying they were unsure of their polling location, and 75% of respondents saying the idea of voting locations shown in app would be helpful, TransLoc set out to build a product that would help riders on their journey to vote.

The project was launched in two phases. Phase one introduced a “vote” button on the home screen of the TransLoc app that ushered users to, an official website of the United States Government designed to assist citizens in registering to vote, locate polling stations and gather information necessary to create a voting plan. Phase two, which launched today, shows polling locations directly in-app, easing rider concerns about where to vote and how they can get to the polls. As more states begin to submit polling locations to the Voting Information Project, the TransLoc app map will auto-populate with the newly-added polling locations.

“At TransLoc, we strive to build a better world by empowering the freedom of movement for all,” said Ben Haynie, TransLoc’s VP Product. “Because of this, we believe it is our duty to equip transit agencies and riders with the tools necessary to support our democratic rights this election season, and we are honored to be able to fulfill that duty today.”

For more information on Destination Democracy, read our blog


About TransLoc

Made up of the three most-trusted companies in transit technology (TransLoc, Ride Systems and DoubleMap), today’s TransLoc delivers a one-stop-shop for transit providers seeking transit orchestration solutions. Recognized by Fast Company for its innovative technology, today their intelligent transportation software portfolio includes flexible demand response, fixed route systems, and planning services, providing software and services for more than 1500 agencies and transit providers worldwide. Powering more than 600 million annual rides, TransLoc’s fixed route and on-demand systems are at the core of both cities and towns, and on university and business campuses. TransLoc has collectively partnered with agencies to deliver the highest level of service and win the confidence of the riding public for more than a decade.

SHIFT Communications for TransLoc
Lori Niquette