Marketing support includes rider surveys, custom design work and turnkey promo materials
DURHAM, N.C., September 1, 2021 – Today’s transit agencies are tasked with engaging and informing riders, yet it can be challenging for them to conduct marketing efforts with their limited resources. To fill that gap, TransLoc, a leader in transit orchestration software and a part of the Ford mobility portfolio*, launches new Marketing Services for transit providers. The updated service component will help guide marketing efforts for TransLoc customers, streamlining communication and education to their riders with easy to use tools and templates.
“Our Marketing Services are designed to save time and money for the agencies we serve. Many transit providers don’t have the dedicated resources to implement full marketing campaigns on their own. That’s where we step in with a turnkey solution to help agencies crank out new marketing materials in minutes,” explains TransLoc’s Manager of Marketing, Mor Aframian, “We offer a competitive service, in tandem with TransLoc software, from an experienced team of marketing professionals.”
Recognizing transportation agencies’ needs for stronger marketing support, TransLoc developed new marketing services to include four primary resources for customers, including a rider marketing tool kit, rider surveys, custom marketing plans, and custom design hours. The Rider Marketing Tool kit enables users to easily create print and digital materials, while rider surveys employ our specialized marketing team to help agencies continually engage with riders and improve their transit experience. Access to TransLoc’s design team means providers are able to produce custom print and digital collateral to support campaigns. Additionally, providers benefit from a custom marketing plan with recommended tactics and metrics for their communities, along with specific messaging for various audiences.
Learn more about how TransLoc’s Marketing Services can maximize transit provider’s efforts to market directly to riders.
TransLoc delivers a one-stop-shop for transit providers seeking transit orchestration solutions. Recognized by Fast Company for its innovative technology, today TransLoc’s intelligent transportation software portfolio includes flexible demand response, fixed-route systems, and planning services, providing software and services for more than 1500 transit providers worldwide. Powering more than 600 million annual rides, TransLoc’s fixed-route and on-demand systems are at the core of both cities and towns, and on university and business campuses. TransLoc has collectively partnered with agencies to deliver the highest level of service and win the confidence of the riding public for more than a decade.
SHIFT Communications for TransLoc
*On March 1, 2022, global technology company Modaxo acquired TransLoc from Ford Motor Company. TransLoc is no longer affiliated with Ford or any Ford properties.