The Network Effect

TransLoc MarketingBlog

Biking! It’s exercise. It extends your lifespan and makes you happier. It is better for the environment and your community. It is more affordable than private car use, and efficient to boot. 

Mobility Row: Ann Arbor Talks Technology and Innovation

TransLoc MarketingBlog

Ann Arbor is a bustling, vibrant town, sporting an exciting blend of campus, commercial, and community life. With the University of Michigan practically growing directly out from the city center, there is a real sense of a thoughtful progressivism and ideas-first culture that pervades and informs citizens’ opinions on a variety of topics, from politics to technology.

Campus Transportation Redefined

TransLoc MarketingBlog

Over the past 15 years TransLoc has worked with campus parking and transportation departments across the United States. In this time we’ve had exposure to very unique environments – in service setup, delivery, needs, and roles. We’ve also witnessed an evolution take shape; one that is observable at an industry-wide level. This evolution centers on creating and delivering mobility services … Read More

Three Ways Agency-Owned Microtransit Can Be Better for the Environment Than Uber or Lyft

TransLoc MarketingBlog

Uber was founded ten years ago, and has long since become a household word. The widespread adoption of TNCs (Transportation Network Companies) like Uber and Lyft has disrupted mobility in American cities, and has set new consumer expectations of transportation convenience. Studies of the impact of TNCs have found quite a few things to be concerned with, not least among … Read More

The Moral Argument for Free Public Transit

TransLoc MarketingBlog

The fundamental role of public transit is to provide access. According to the American Public Transit Association, almost half of the 10 billion annual trips on public transit are commuting to jobs and another 21 percent are for shopping. Seven billion trips annually on public transit directly support the American dream of having a good job and providing for one’s … Read More

Embracing Connections at Big Ten and Friends

TransLoc MarketingBlog

The Big Ten and Friends Parking and Transportation Conference provided an intimate setting of roughly 100 attendees at Iowa State University (ISU). In addition to learning about and discussing the current state of parking and transportation, the TransLoc team attended a walking tour of campus, learned about our True Colors personality spectrum, and connected with fellow vendors including Spin, RideSystems, … Read More

It’s All About Partnerships: Findings from NCPTA

TransLoc MarketingBlog

Transportation is doing a deep dive on finding ways to implement industry innovation while keeping the rider at the center of the conversation. This month, TransLoc’s business development team attended the North Carolina Public Transportation Association’s (NCPTA) 2019 Annual Conference and Expo in Wilmington, NC. Bringing together over 400 industry leaders from across the state, the conference covered the future … Read More

Four Things I Wish I Knew Before Becoming a Software Engineer

TransLoc MarketingBlog

After four years in marketing and graphic design, I enrolled in code school and decided to pivot to software development. While I was ready for the challenge, I faced many unknowns about the path I chose. Here are four things I wish I knew before becoming a software engineer.

The Road Ahead: Lessons from CalACT 2019

TransLoc MarketingBlog

At the end of April, the TransLoc team attended the 35th Annual CalACT conference in Coronado, California. We met with innovative transit agencies looking to improve their systems and create a better tomorrow. While we can’t deliver to you the beautiful birds and beaches of the Pacific, we can bear the gift of knowledge. Here’s what we learned at CalACT … Read More

The Optimal Transportation System: A Problem Statement

TransLoc MarketingBlog

Have you ever ridden a train on Thanksgiving weekend?Does your commute home begin at 5 p.m.?Do you know someone who isn’t sure how they’ll get to their next doctor’s appointment, or even to the grocery store?  

How Transit Continues To Save The Planet

TransLoc MarketingBlog

Traditionally, when people think about Earth Day the first image that comes to mind is planting a tree. Thanks to the growing awareness around the rising impacts of climate change, its worsening effects on our daily lives, and the future of our planet, the day dedicated to demonstrating support for environmental protection is evolving.

Safety First: The Importance of Psychological Safety In The Workplace

TransLoc MarketingBlog

What is the most important indicator of an effective team? At TransLoc, we believe psychological safety is critical to the success of Agile teams. Agile has been deeply supported by our senior leadership team, especially the promotion of psychological safety to establish a strong Agile mindset. We begin by ensuring cultural fit in our hiring process and paying careful attention to … Read More

Ohio Needs Transit: Transforming Mobility & Redesigning Our Future

TransLoc MarketingBlog

Transforming Mobility and Redesigning Our Future was the theme of this year’s Ohio Needs Transit conference. The annual conference is run by the Ohio Public Transit Association (OPTA), and focused on the rapidly developing technology that is directly impacting transportation systems in Ohio and beyond.

The Movement is Growing

TransLoc MarketingBlog

As I’ve spent the last several months framing out what would become The Movement Podcast, I found that the most valuable thing I could do was share my ideas with someone I trusted and get their feedback. My policy ideas focused more on how to actually implement policies that benefit communities were half-formed and the discipline of having to explain … Read More

What’s Easy vs. What’s Right

TransLoc MarketingBlog

At the recent National Shared Mobility Summit, Chicago Transit Authority President Dorval Carter introduced the keynote speaker, former US Department of Transportation Secretary Anthony Foxx, now Chief Policy Officer at Lyft. In his remarks, Carter asked the audience rhetorically “What kind of city do we want?” as a heuristic to guide the decisions that elected and appointed officials and the … Read More

Word On the Street: What We Heard at SUMC 2019

TransLoc MarketingBlog

Earlier this month our team traveled to Chicago, IL for the 2019 National Shared Mobility Summit. Every year the Summit brings together mobility leaders who are exploring options to create a multi-modal transportation solution to enhance their communities. This year, 700 mobility experts from 40 States and 14 countries gathered to ask the tough questions and make moves towards real … Read More

5 Takeaways from APTA’s Marketing & Communication Workshop

TransLoc MarketingBlog

Recently, a few members from TransLoc’s marketing team hopped on a plane to head to New Orleans for the 2019 APTA Marketing & Communications Workshop. This intensive and interactive workshop, focused on public transportation marketing as a whole, has been teaching industry professionals for over 10 years.

Microtransit Provides an Opportunity to Thrive

TransLoc MarketingBlog

Hear from Lauren Marks, Executive Director of The Exceptional Foundation of Atlanta, about how a microtransit service in Gwinnett County, GA is providing service for an exceptional group. I am the Executive Director for a newly established nonprofit called The Exceptional Foundation of Atlanta. Our nonprofit is a private day program for adults with intellectual disabilities. Basically, we are the … Read More

How the Desire to Improve Lives Brought One Urban Planner from KCATA to TransLoc

TransLoc MarketingBlog

TransLoc welcomes AICP-certified planner Tyler Means to the team as Senior Project Manager. Tyler comes from one of TransLoc’s transit agency partners, Kansas City Area Transportation Authority (KCATA), where he served as Operations Manager. He is passionate about mobility and improving the lives of others by making transportation more accessible and more affordable.

Growing The Movement

TransLoc MarketingBlog

Just about a year ago, TransLoc was acquired by Ford Smart Mobility. After spending the bulk of my professional career working at TransLoc in a bootstrapped and then VC rocket-fueled spaceship, we were finally in orbit. We are now a part of a large, multinational company that not only has the resources to play a key role in mobility, but … Read More

Making the Most of National Shared Mobility 2019

TransLoc MarketingBlog

As of today, we’re two weeks away from the 2019 National Shared Mobility Summit, and we’re excited! The TransLoc team is ready to join thinkers and doers in exploring how different mobility options can join forces to create a multi-modal transportation system that’s affordable, efficient, accessible, and environmentally sound.

Celebrating an Icon

TransLoc MarketingBlog

  Today marks 106 years since Rosa Parks was born in Tuskegee, Alabama. She has been recognized by the United States Congress as the “First Lady of Civil Rights” and the “Mother of the Freedom Movement.” As a symbol of hope and equality, today we celebrate Park’s courageous spirit and ceaseless perseverance.

Innovation vs. Courage

TransLoc MarketingBlog

It’s that time of the year again when the headlines hitting the news are full of hyperbole and dubious practicality generated from the annual paean to the newest technology, the Consumer Electronics Show in Las Vegas. The transportation industry was not spared from the CES headlines with debuts of walking cars and flying cabs.

What Are We Valuing?

TransLoc MarketingBlog

 The Triangle region of North Carolina where I live recently learned that we struck out on two coveted high-tech campuses: a huge Apple campus (Austin was the eventual winner) and Amazon’s 2nd headquarters (HQ2) that went to NYC and Northern Virginia. Amazon’s charade of a selection process for HQ2 highlighted just how focused government leaders are to the promise of jobs for … Read More

2019 Transit Predictions

TransLoc MarketingBlog

There is no exact science to predicting the future of any industry, but the transit trajectory seems to be particularly mystifying and exciting. While the surge of change we’ve seen in 2018 will undoubtedly grow in 2019, we’re using the knowledge we’ve gained in the field to pinpoint what we think the industry will present for us next year.

Transit a Big Winner in Midterm Elections

TransLoc MarketingBlog

In last week’s midterm elections, voters enthusiastically supported transportation issues. According to the American Public Transportation Association (APTA), “Voters passed 17 of 20 transportation-related ballot measures—an approval rate of 85 percent.”