Transit is Evolving

TransLoc MarketingBlog

Transit is evolving. Ever since the first time someone said “maybe there’s a better way than just relying on my own two feet,” humankind has sought to move faster, farther, and more efficiently. Fast-forward to 2020 and transit is still evolving. Trends like vehicle electrification innovation, the shifting from fixed to flexible modes, and an increase in public-private partnerships have … Read More

The Movement Celebrates Its First Year With A Look Back

TransLoc MarketingBlog

Well, we just hit a year’s worth of weekly episodes of The Movement Podcast. What a year. I’m so grateful for the things I’ve learned, the guests that have joined me, and the possibilities for the future. 

Brave New World: A CoMotion LA Recap

TransLoc MarketingBlog

CoMotion Los Angeles was billed as “The Global Laboratory of Future Mobility.” This lofty, aspirational idea turned out to be more than just a toothless marketing tagline, as the organizers of CoMotion and the city of Los Angeles are both putting their resources to work making the new world of mobility a reality. Minutes into the introductory keynote speech of … Read More

Supply Begets Demand…

TransLoc MarketingBlog

In my first job after college, I walked to work every day. At that time, I worked at the UNC General Alumni Association, in the heart of the Carolina campus, considered by many to be one of the most beautiful college campuses in the world. 

Creating Vibrant Cities: Going Above and Beyond Traditional Transportation

TransLoc MarketingBlog

Last week several members of the TransLoc team traveled to New York City for the 2019 ACT International Conference. This year’s conference brought together over 650 professionals from across the United States, Canada, Australia, New Zealand, and Europe to discuss a wide range of transportation topics and solutions to enhance mobility in communities worldwide. There were 40 educational sessions focused … Read More

Use Data or Lose Everything: Transit Agencies have a Choice

TransLoc MarketingBlog

A TechCrunch article from May offers a simple, clairvoyant thesis about the future of the auto industry: “Automakers have a choice: become data companies or become irrelevant.” The message is clear: traditional vehicle manufacturers will no longer have dominant market positions when mobility data, not vehicle hardware, is the ultimate valued commodity. The same can be said not only for … Read More

Microtransit is a Value Investment

TransLoc MarketingBlog

“You have to understand the makeup of Montgomery County and how much area we’re serving. We could no longer afford to put fixed route services in those areas, but they’re still going to get better service, through these new mobility options.” – Brandon Policicchio, Chief Customer and Business Development Officer, Greater Dayton Regional Transit Authority, Ohio At TransLoc we believe … Read More

A Versatile Mobility Solution

TransLoc MarketingBlog

“Existing urban transit modes can continue to operate, but today citizens demand more than simply expanding old systems. They have access to smartphone apps and flexible ride options that have become popular by focusing on ease of use and a great rider experience.” Transit leaders are struggling to overcome the obstacles presented by an increasingly outdated public transit system. As … Read More

Mobility Row: Ann Arbor Talks Technology and Innovation

TransLoc MarketingBlog

Ann Arbor is a bustling, vibrant town, sporting an exciting blend of campus, commercial, and community life. With the University of Michigan practically growing directly out from the city center, there is a real sense of a thoughtful progressivism and ideas-first culture that pervades and informs citizens’ opinions on a variety of topics, from politics to technology.

Campus Transportation Redefined

TransLoc MarketingBlog

Over the past 15 years TransLoc has worked with campus parking and transportation departments across the United States. In this time we’ve had exposure to very unique environments – in service setup, delivery, needs, and roles. We’ve also witnessed an evolution take shape; one that is observable at an industry-wide level. This evolution centers on creating and delivering mobility services … Read More

The Road Ahead: Lessons from CalACT 2019

TransLoc MarketingBlog

At the end of April, the TransLoc team attended the 35th Annual CalACT conference in Coronado, California. We met with innovative transit agencies looking to improve their systems and create a better tomorrow. While we can’t deliver to you the beautiful birds and beaches of the Pacific, we can bear the gift of knowledge. Here’s what we learned at CalACT … Read More