Save Public Transit

TransLoc MarketingBlog

The COVID-19 pandemic has driven home the vital role public transit plays in our communities, bringing healthcare professionals to the frontlines, delivering groceries and medicine to at-risk populations, and connecting essential workers to their places of work. Still, with transit ridership declining as much as 90% in some metropolitan areas, the transit industry has been left in a dire financial … Read More

5 Takeaways from APTA’s Marketing & Communication Workshop

TransLoc MarketingBlog

Recently, a few members from TransLoc’s marketing team hopped on a plane to head to New Orleans for the 2019 APTA Marketing & Communications Workshop. This intensive and interactive workshop, focused on public transportation marketing as a whole, has been teaching industry professionals for over 10 years.

Innovation vs. Courage

TransLoc MarketingBlog

It’s that time of the year again when the headlines hitting the news are full of hyperbole and dubious practicality generated from the annual paean to the newest technology, the Consumer Electronics Show in Las Vegas. The transportation industry was not spared from the CES headlines with debuts of walking cars and flying cabs.

What Are We Valuing?

TransLoc MarketingBlog

 The Triangle region of North Carolina where I live recently learned that we struck out on two coveted high-tech campuses: a huge Apple campus (Austin was the eventual winner) and Amazon’s 2nd headquarters (HQ2) that went to NYC and Northern Virginia. Amazon’s charade of a selection process for HQ2 highlighted just how focused government leaders are to the promise of jobs for … Read More

2019 Transit Predictions

TransLoc MarketingBlog

There is no exact science to predicting the future of any industry, but the transit trajectory seems to be particularly mystifying and exciting. While the surge of change we’ve seen in 2018 will undoubtedly grow in 2019, we’re using the knowledge we’ve gained in the field to pinpoint what we think the industry will present for us next year.

Transit a Big Winner in Midterm Elections

TransLoc MarketingBlog

In last week’s midterm elections, voters enthusiastically supported transportation issues. According to the American Public Transportation Association (APTA), “Voters passed 17 of 20 transportation-related ballot measures—an approval rate of 85 percent.”

From Deployed to Employed: Military Veterans Bring Value to TransLoc’s Company Culture

TransLoc MarketingBlog

Jamie Howard is not only TransLoc’s Director of Engineering, he is a passionate advocate for assimilating military veterans into the civilian workforce. Howard served with both the US Army Infantry in the 101st Airborne Division and the North Carolina National Guard Infantry in the 30th Armored Brigade Combat Team, deploying to Iraq with the 1st Infantry Division in 2004.

The 10 do’s and don’ts of writing a microtransit RFP

TransLoc MarketingBlog

Microtransit, as a transportation mode, is a fairly new concept, which means agencies frequently encounter barriers to implementation: an unfamiliar service approach, difficulty identifying and conveying need, missing data, or lacking understanding of the problem being solved, among others. There is also a risk involved in procuring something new and untested, especially since it can be unclear what service solutions … Read More

7 major themes and takeaways from APTA’s 2017 Annual Meeting and EXPO

TransLoc MarketingBlog

While public transportation agencies across the country sent their best and brightest to Atlanta, the weather failed to get the memo. And yet, despite torrential downpours and tropical storm-like conditions, this year’s APTA turned out an incredible number of transit advocates, agencies, consultants, and more! In light of APTA’s focus on safety, resources, workforce development, demographic shifts, and technological innovation, … Read More

Your TransLoc APTA 2017 Survival Guide

TransLoc MarketingBlog

In just a few days, transit industry folks from across the country will converge on Atlanta for this year’s APTA EXPO*. Between the EXPO floor (with over 800 exhibitors from across the globe), presentations, panels and learning sessions, there’s no shortage of events to attend. Here are a few of our top picks.

Three important lessons learned from Bridj’s closure

TransLoc MarketingBlog

Last week, Bridj made news by shutting its doors. By collecting and using data to create a more demand-driven transit world, Bridj tried to create a “network of express shuttles that offer efficient and flexible trips…that adapt in real-time to where you live, work, and play.” In Boston and Washington, this meant point-to-point trips that filled in gaps that were underserved by … Read More

The intersection of transit and diversity

TransLoc MarketingBlog

Earlier this month, I chaperoned my daughter’s third-grade class on a walking and public transit field trip to explore economic development in downtown Durham.  As a working parent, I don’t get to attend as many school day events as I would like.  But, beyond the obvious connection of this trip to my work in transit, this outing appealed to me … Read More

What’s missing from Tesla’s new public transport plan

TransLoc MarketingBlog

Elon Musk recently released part two of his master plan for Tesla. And predictably, especially for those who have seen Musk’s ability to tackle society’s largest problems, it’s causing some excitement.

Will Autonomous Vehicles Kill Public Transit?

TransLoc MarketingBlog

It’s been 54 years since the Jetsons (a cartoon show depicting futuristic life in 2062) premiered on ABC, and while we aren’t quite to the point where flying cars populate the sky, we’re quickly approaching a world where passing an autonomous vehicle on your way to work could become commonplace. The introduction of the autonomous vehicle could mean big changes … Read More

Why a former transit CEO is teaming up with a tech company

TransLoc MarketingBlog

I’ve spent my entire 46-year career in public transportation, seeking to make transit meet the needs of people in communities across the US. I’ve experienced firsthand what it’s like to provide a public transit system in older cities, like Boston and Cleveland, and fast growing newer urban areas, like Charlotte and Seattle, including competing against private transportation. Providing quality transit … Read More

How Will People Move in Five Years? Part IV: Public Transit That Works

TransLoc MarketingBlog

In early October, I had the pleasure of talking about how people will move in five years at the American Public Transportation Association’s annual meeting. Here at TransLoc, we’re passionate about solving the biggest problems plaguing the public transit industry and as such, I’m taking the liberty of extending this passion beyond the original presentation (which you can watch at the above … Read More

How Will People Move in Five Years? Part III: Understanding Public Transit Riders

TransLoc MarketingBlog

In early October, I had the pleasure of talking about how people will move in five years at the American Public Transportation Association’s annual meeting. Here at TransLoc, we’re passionate about solving the biggest problems plaguing the public transit industry and as such, I’m taking the liberty of extending this passion beyond the original presentation (which you can watch at the above … Read More

How Will People Move in Five Years? Part II: Offer Public Transit Service that Wins

TransLoc MarketingBlog

In early October, I had the pleasure of talking about how people will move in five years at the American Public Transportation Association’s annual meeting. Here at TransLoc, we’re passionate about solving the biggest problems plaguing the public transit industry and as such, I’m taking the liberty of extending this passion beyond the original presentation (which you can watch at the above … Read More

How Will People Move in Five Years? Part I: Trends Affecting Public Transit

TransLoc MarketingBlog

In early October, I had the pleasure of talking about how people will move in five years at the American Public Transportation Association’s annual meeting. Here at TransLoc, we’re passionate about solving the biggest problems plaguing the public transit industry and as such, I’m taking the liberty of extending this passion beyond the original presentation (which you can watch at the above … Read More

Top 8 Reasons People Give Up On Public Transit

TransLoc MarketingBlog

First impressions play a vital role in the success of any experience, particularly public transportation. One late bus or missed connection can negatively impact a rider’s decision to use transit in the future, and new research shows that bus delays often cause people to give up on public transportation all together.