Supply Begets Demand…

TransLoc MarketingBlog

In my first job after college, I walked to work every day. At that time, I worked at the UNC General Alumni Association, in the heart of the Carolina campus, considered by many to be one of the most beautiful college campuses in the world. 

How Bikes Became One of the Best Things to Happen to Feminism

TransLoc MarketingBlog

Today we celebrate the ratification of the 19th amendment to the United States’ constitution giving women the right to vote. While voting is arguably one of the greatest equalizers in our nation, women’s mobility — bicycles specifically — liberated women and established greater equality across various domains including fashion and commerce, health and recreation, gender roles and relationships, politics, race, … Read More

Creating Vibrant Cities: Going Above and Beyond Traditional Transportation

TransLoc MarketingBlog

Last week several members of the TransLoc team traveled to New York City for the 2019 ACT International Conference. This year’s conference brought together over 650 professionals from across the United States, Canada, Australia, New Zealand, and Europe to discuss a wide range of transportation topics and solutions to enhance mobility in communities worldwide. There were 40 educational sessions focused … Read More

Use Data or Lose Everything: Transit Agencies have a Choice

TransLoc MarketingBlog

A TechCrunch article from May offers a simple, clairvoyant thesis about the future of the auto industry: “Automakers have a choice: become data companies or become irrelevant.” The message is clear: traditional vehicle manufacturers will no longer have dominant market positions when mobility data, not vehicle hardware, is the ultimate valued commodity. The same can be said not only for … Read More

Microtransit is a Value Investment

TransLoc MarketingBlog

“You have to understand the makeup of Montgomery County and how much area we’re serving. We could no longer afford to put fixed route services in those areas, but they’re still going to get better service, through these new mobility options.” – Brandon Policicchio, Chief Customer and Business Development Officer, Greater Dayton Regional Transit Authority, Ohio At TransLoc we believe … Read More

A Versatile Mobility Solution

TransLoc MarketingBlog

“Existing urban transit modes can continue to operate, but today citizens demand more than simply expanding old systems. They have access to smartphone apps and flexible ride options that have become popular by focusing on ease of use and a great rider experience.” Transit leaders are struggling to overcome the obstacles presented by an increasingly outdated public transit system. As … Read More

Microtransit Puts Opportunity Within Reach

TransLoc MarketingBlog

This is probably one of the most exciting things that’s happened in public transit in my lifetime. We’re creating the future.” – Mayor Jeffry Wosje, Plymouth, Minnesota. Midsize metropolitan areas are growing, and traditional transit is struggling to serve those rapidly growing populations and shifting demographics. In rural areas, fixed-route buses are often limited or non-existent, impeding access to opportunities … Read More

Mobility Row: Ann Arbor Talks Technology and Innovation

TransLoc MarketingBlog

Ann Arbor is a bustling, vibrant town, sporting an exciting blend of campus, commercial, and community life. With the University of Michigan practically growing directly out from the city center, there is a real sense of a thoughtful progressivism and ideas-first culture that pervades and informs citizens’ opinions on a variety of topics, from politics to technology.

Three Ways Agency-Owned Microtransit Can Be Better for the Environment Than Uber or Lyft

TransLoc MarketingBlog

Uber was founded ten years ago, and has long since become a household word. The widespread adoption of TNCs (Transportation Network Companies) like Uber and Lyft has disrupted mobility in American cities, and has set new consumer expectations of transportation convenience. Studies of the impact of TNCs have found quite a few things to be concerned with, not least among … Read More

Embracing Connections at Big Ten and Friends

TransLoc MarketingBlog

The Big Ten and Friends Parking and Transportation Conference provided an intimate setting of roughly 100 attendees at Iowa State University (ISU). In addition to learning about and discussing the current state of parking and transportation, the TransLoc team attended a walking tour of campus, learned about our True Colors personality spectrum, and connected with fellow vendors including Spin, RideSystems, … Read More

It’s All About Partnerships: Findings from NCPTA

TransLoc MarketingBlog

Transportation is doing a deep dive on finding ways to implement industry innovation while keeping the rider at the center of the conversation. This month, TransLoc’s business development team attended the North Carolina Public Transportation Association’s (NCPTA) 2019 Annual Conference and Expo in Wilmington, NC. Bringing together over 400 industry leaders from across the state, the conference covered the future … Read More

The Road Ahead: Lessons from CalACT 2019

TransLoc MarketingBlog

At the end of April, the TransLoc team attended the 35th Annual CalACT conference in Coronado, California. We met with innovative transit agencies looking to improve their systems and create a better tomorrow. While we can’t deliver to you the beautiful birds and beaches of the Pacific, we can bear the gift of knowledge. Here’s what we learned at CalACT … Read More

The Optimal Transportation System: A Problem Statement

TransLoc MarketingBlog

Have you ever ridden a train on Thanksgiving weekend?Does your commute home begin at 5 p.m.?Do you know someone who isn’t sure how they’ll get to their next doctor’s appointment, or even to the grocery store?  

How Transit Continues To Save The Planet

TransLoc MarketingBlog

Traditionally, when people think about Earth Day the first image that comes to mind is planting a tree. Thanks to the growing awareness around the rising impacts of climate change, its worsening effects on our daily lives, and the future of our planet, the day dedicated to demonstrating support for environmental protection is evolving.

Ohio Needs Transit: Transforming Mobility & Redesigning Our Future

TransLoc MarketingBlog

Transforming Mobility and Redesigning Our Future was the theme of this year’s Ohio Needs Transit conference. The annual conference is run by the Ohio Public Transit Association (OPTA), and focused on the rapidly developing technology that is directly impacting transportation systems in Ohio and beyond.

The Movement is Growing

TransLoc MarketingBlog

As I’ve spent the last several months framing out what would become The Movement Podcast, I found that the most valuable thing I could do was share my ideas with someone I trusted and get their feedback. My policy ideas focused more on how to actually implement policies that benefit communities were half-formed and the discipline of having to explain … Read More