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TransLoc, GATRA

Durham, N.C., August 20, 2019 – Transloc, the leader in mission-critical transit technology solutions, today announces a partnership with the Greater Attleboro Taunton Regional Transit Authority (GATRA) in southwestern Massachusetts to provide on-demand microtransit shuttle service to operate in three services areas.

“We are excited about our microtransit pilot program,” commented Joanne LaFerrara, GATRA’s Director of Customer Relations. “GATRA realizes the importance of providing greater accessibility and mobility options in our service area. Partnering with TransLoc will give our riders another option to access much needed public transit service.”

GATRA Administrator Frank Gay added, “We look forward to supplementing our fixed route transportation and allowing our riders a flexible, cost effective transit option that will cater to their needs.”

Microtransit is an on-demand service which allows transit riders to request a vehicle to pick them up and drop them off where needed. The service will run complementary to fixed-route bus services currently provided in the Route 1, 140, and 106 corridors, which includes portions of the towns of Mansfield, Plainville, and Foxborough.

“One of our goals at TransLoc is to empower transit agencies to better serve their communities,” said Ron Cygnarowicz, Vice President of Customers at TransLoc. “I am confident this partnership will result in more convenient and accessible transit service for GATRA riders, connecting them to important employment, medical, and recreational facilities.”

Transit riders in the area can request service anywhere within the boundaries of the Route 1, 140, and 106 corridors. To request a pick up or drop off, riders can use the TransLoc mobile app on their smartphones or dial 508-697-1911, where they will be assisted by a dispatcher.

The service, which begins today, will run Monday – Friday, 7 a.m. to 7 p.m., and will be free through the month of September.

About TransLoc
Hailed by Fast Company as one of the world’s most innovative companies in transportation, TransLoc (a Ford Smart Mobility company*) is the maker of mission-critical transit operations solutions for flexible on-demand and fixed route systems for both public and private transit agencies, universities, and business campus transit systems. Today, TransLoc is the largest provider of agency-owned microtransit systems for municipal transit agencies in the U.S., with the company’s products used at more than 500 agencies. TransLoc is also proud to be a Google Partner through the company’s transit data business. To learn more, visit or follow on Twitter at @TransLoc.

SHIFT Communications for TransLoc
Meg Brenner

*On March 1, 2022, global technology company Modaxo acquired TransLoc from Ford Motor Company. TransLoc is no longer affiliated with Ford or any Ford properties.