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DURHAM, N.C., September 17, 2021 – TransLoc, a leader in transit orchestration software and a part of the Ford mobility portfolio*, now provides on-demand services to one of the largest transportation providers in Tennessee –– Memphis Area Transit Authority (MATA).

MATA has recognized TransLoc as a key partner since 2019 when it first implemented RealTime service, an intuitive platform designed for accurate and efficient tracking. The following year, MATA launched microtransit services in three underserved communities, working to improve mobility by reallocating resources for underperforming routes. Today, riders can book on-demand transportation using Ready! by MATA, a curb-to-curb option available in southwest Memphis through the Transloc app. 

MATA’s Chief Executive Officer, Gary Rosenfeld, comments, “We’re excited to continue partnering with TransLoc to improve accessibility and overall experience for our riders, helping us fulfill our mission to connect people to places.” The agency strives for service excellence and exceptional customer experience while working to inspire the community to invest in local transit success. 

“There has always been a push to improve mobility access for underserved areas in the communities MATA operates in,” further remarks LeeAnna Wiggs, TransLoc’s Senior Client Success Manager. “It simply made sense for them to adopt on-demand services in Boxtown, Westwood, and Whitehaven in addition to fixed-routes.” 

About MATA
The Memphis Area Transit Authority (MATA) is the public transportation provider for the Memphis area. As one of the largest transit operators in the state of Tennessee, MATA transports customers in the City of Memphis and parts of Shelby County on fixed-route buses, paratransit vehicles and vintage rail trolleys. For more information, visit

About TransLoc
TransLoc delivers a one-stop-shop for transit providers seeking transit orchestration solutions. Recognized by Fast Company for its innovative technology, today TransLoc’s intelligent transportation software portfolio includes flexible demand response, fixed-route systems, and planning services, providing software and services for more than 1500 transit providers worldwide. Powering more than 600 million annual rides, TransLoc’s fixed-route and on-demand systems are at the core of both cities and towns, and on university and business campuses. TransLoc has collectively partnered with agencies to deliver the highest level of service and win the confidence of the riding public for more than a decade.


Media Contact:
SHIFT Communications for TransLoc
Stephanie Epstein

*On March 1, 2022, global technology company Modaxo acquired TransLoc from Ford Motor Company. TransLoc is no longer affiliated with Ford or any Ford properties.