DURHAM, NC, February 28, 2023 – TransLoc was honored with a First Place APTA AdWheel Award for “Best Marketing and Communications on Workforce Development – Social Media” for a series of social media graphics created to support recruitment efforts.
The American Public Transportation Association (APTA) holds the annual AdWheel Awards competition to recognize transit systems and business members for outstanding marketing and communications efforts. This year, nearly 300 entries were evaluated by dozens of industry experts who judged Effectiveness/Success in Achieving Purpose/Goals; Overall Impact and Impression; Clarity of Message and Information; and Production Quality.
The Workforce Development category was introduced to recognize the current challenges in hiring and retaining bus/rail operators and all other public transportation industry staff.
TransLoc’s winning entry will be considered in a final round of judging to determine the Grand Awards, which will be presented at the APTA’s TRANSform Conference, October 8-11, 2023 in Orlando.
About TransLoc (https://www.transloc.com/)
TransLoc, Inc. provides software, hardware, and consultative services to organizations that offer transportation services to their populations — including universities, business campuses, airports, municipalities, and public transit agencies. We help these organizations with fixed-route, on-demand, or both, via web-based and mobile applications for riders, drivers, and administrators. Our purpose is to reimagine how people move through universally accessible, equitable, and sustainable mobility. We believe in standing side-by-side with transit providers to help their communities experience the freedom of movement for all.
About American Public Transportation Association (https://www.apta.com/)
The American Public Transportation Association (APTA) is a nonprofit international association of more than 1,500 public and private sector member organizations, representing all modes of public transportation. Members are engaged in every aspect of the industry – from planning, designing, financing, constructing and operating transit systems to the research, development, manufacturing and maintenance of vehicles, equipment and transit-related products and services.
Cyndi Raskin, Manager, Marketing