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OnDemand Simplifies Demand Response on Campus

DURHAM, NC—December 14, 2015 — TransLoc®, a leading provider of transportation technology, simplifies responsive transit on university campuses. TransLoc OnDemand optimizes safe ride programs with a solution that reduces costs and increases operational efficiency—enabling programs to serve more riders without adding vehicles or drivers.

University police departments and safety officers collaborate with campus transit departments to provide safe nighttime transportation for students, faculty and staff. Yet, running a safe ride program can be challenging. Communication between drivers and riders is often managed through a dispatch center that can easily get bogged down by high call volumes, creating long wait times. Riders may need to wait in an unsecure location for an extended time, causing many to become frustrated and seek other transportation options.

TransLoc OnDemand solves this problem by facilitating communication between passengers, dispatch and drivers. Using the TransLoc Rider mobile app, riders can easily request a pick-up, see the vehicle in real time and get accurate arrival times, as well as notifications when the vehicle is approaching and when it has arrived.

The app helps drivers stay focused on driving by providing continuously optimized routes with turn-by-turn directions, voice enunciation and up-to-date pick-up information. The software groups riders by pick-up location, which decreases wait times for passengers and reduces miles for agency vehicles.

For campus transportation agencies, OnDemand is equipped with a full suite of reports that provide administrations with a host of valuable analytics. Transit agencies can assess how people are using transit services with data on wait times, pick-up addresses and destinations, number of riders served and incident reporting.

NYU and Emory have been able to serve more riders without adding staff to their team or vehicles to their fleet using OnDemand. NYU has increased the number of riders served by 32% while at the same time decreasing wait times by 15%. Emory has seen similar results and reported a 52% increase in the number of rides given and a 49% decrease in the number of dispatcher calls.

“The adoption of the TransLoc Rider app usage to reserve a Safe Ride is rapidly moving from a novelty to the norm,” according to Greg Rivas, NYU’s Transportation Services Manager. TransLoc will be expanding its reach with OnDemand in 2016 on the campuses of University of Kentucky Lexington, University of Alabama Birmingham and Louisiana State University.


About TransLoc

TransLoc is solving the biggest problems in transportation through technology. The TransLoc suite of products includes Rider mobile app (available in the iOS App Store or on Google Play), RealTime control center, Traveler visualization and planning tool and OnDemand automated demand-response system. To learn more about TransLoc, go to


SHIFT Communications for TransLoc
Meg Brenner