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Durham, N.C., March 31, 2016 — TransLoca leading provider of transit technology, announced today that it has completed an $8 million round of financing. The round was co-led by SJF Ventures and Fontinalis Partners, with additional investments from Marc Benioff’s Efficient Capacity fund, Thomas McMurray and Patient Capital Collaborative (PCC), an impact fund affiliated with Investors’ Circle. The company will use the funds to accelerate growth and continue solving the biggest problems in transit with great technology.

TransLoc is a leading provider of transit technology to over 140 municipal transit agencies and universities throughout the U.S. The company offers a host of innovative transit technology solutions including TransLoc Rider, the first mobile app to fully integrate transit with other mobility options such as Uber. Rider simplifies multi-modality and takes a huge step toward solving the first-mile / last-mile problem with an intelligent journey planner and a single interface to automatically book travel.  TransLoc’s other innovative software products include RealTime, which provides up-to-the second vehicle location information and reporting, Traveler, which provides granular insight into passenger flow information for agency planning and communication, and OnDemand, which allows agencies to offer ‘Uber-like’ demand-response services.

“TransLoc is perfectly positioned to take advantage of the changing mobility trends and the new transit landscape.  We’re bringing transit together with other transportation options in a way that benefits both passengers and agencies,” said Doug Kaufman, CEO of TransLoc. “The products we’ve built, the team we’ve put together, and market trends make this the perfect time to pour gas on the fire and accelerate our efforts across the board.”

Dave Kirkpatrick and Christine Primmer led SJF Ventures’ investment in TransLoc. They said, “While we have spoken with dozens of early-stage transportation tech companies, we were thrilled to find the market leader right here in Durham!  Their technology is making public transit and multi-modal transportation an efficient reality for more and more commuters and agencies across the country.” Dave Kirkpatrick is joining the TransLoc Board.

William C. Ford, Jr. (Bill Ford), Co-Founder of Fontinalis Partners, a venture capital firm focused on investing in next-generation mobility commented, “We founded Fontinalis Partners to invest in companies whose technologies have meaningful impacts on mobility. TransLoc is helping to improve the multi-modal experience for riders while also bringing further efficiencies to transit agencies.” Additionally, Chris Stallman, a Principal at Fontinalis Partners, is joining the TransLoc Board of Directors with this financing.


About TransLoc

TransLoc creates technology to solve the biggest problems in transit. The TransLoc suite of products includes Rider mobile app (available in the iOS App Store or on Google Play), RealTime AVL control center, Traveler planning and passenger communication and OnDemand automated demand-response system.

About SJF Ventures

SJF Ventures is a growth equity fund with offices in Durham, New York and San Francisco. SJF has a 16-year successful record of assisting visionary management teams in building industry-leading firms creating a healthier, smarter and cleaner future.  SJF has deep expertise and networks in the sectors of efficiency, clean energy, asset recovery, food, health and education. For more information visit .

About Fontinalis Partners

Fontinalis Partners, with offices in Detroit and Boston, is a venture capital firm strategically focused on next-generation mobility. The firm was founded in 2009 by Bill Ford, Ralph Booth, Chris Cheever, Chris Thomas, and Mark Schulz. Fontinalis invests across all facets of the world’s mobility systems on a stage- and size-agnostic basis. Fontinalis is not affiliated with Ford Motor Company*.  More information is available at



SHIFT Communications for TransLoc
Meg Brenner

*On March 1, 2022, global technology company Modaxo acquired TransLoc from Ford Motor Company. TransLoc is no longer affiliated with Ford or any Ford properties.