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TransLoc, Masabi

DURHAM, N.C. & NEW YORK, N.Y., February 1, 2022 – In the wake of the pandemic, the demand for contactless payment services is more prevalent than ever before. As a leader in innovative transit technology, TransLoc has partnered with Masabi, the world’s largest mobile ticketing supplier bringing Fare Payments-as-a-Service to public transit, to deliver contactless fare payment solutions to transit providers. 

With this partnership, TransLoc is able to provide market leading fare payment solutions to transit agencies, including mobile ticketing using digital passes or electronic validation, allowing passengers to skip the lines and purchase tickets anywhere at any time using complete account-based ticketing systems. 

Account-based Ticketing allows passengers to simply ‘Tap to Ride’ using mobile phones, smartcards, contactless bank cards and mobile wallets (cEMV) without needing to buy tickets or select fares in advance, revolutionizing the rider experience and enhancing fare equity through the introduction of ‘fare capping’ technology. The partnership agreement was finalized in December 2021 and is now available to TransLoc’s new and existing customers.

TransLoc Manager of Partnerships Jackson Lake shares, “We’re evolving the way we provide service to transit providers so they can adapt alongside society with riders’ changing needs. Working with Masabi presents a massive opportunity for us to enhance the end-user experience by making it easier and more efficient, and creating a one-stop-shop for agencies to offer multiple rider services under one contract.” 

“By delivering Fare Payments-as-a-Service through our market leading platform, Justride, TransLoc’s customers can now receive the latest fare payment innovation delivered quickly, cost-effectively and benefit from a platform which is constantly updating and adding new features, revolutionizing the rider experience. We are thrilled to be working with TransLoc to help deliver best-in class services to agencies of all sizes across North America.” said Dustin Heimler, Channel Sales Director at Masabi.

Learn more about Masabi’s Justride platform on their webpage

About Masabi
Masabi is bringing Fare Payments-as-a-Service — a better way of delivering fare payments — to public transit agencies and authorities of all sizes around the globe. This enables the delivery of the latest fare payment innovations quickly, using a platform which is constantly updating and adding new features. Not only does this improve the journey experience for passengers, but it helps agencies keep up with the pace of technology change, while reducing the total cost of fare collection. Justride, named Ticketing Technology of the Year 2019 and 2020, is used by more than 100 public transit agencies and operators of all sizes across 9 countries. Masabi has offices in New York, Denver, London, and Cluj, and investors include Mastercard, Shell, and Keolis. For more information, visit

About Transloc
TransLoc delivers a one-stop-shop for transit providers seeking transit orchestration solutions. Recognized by Fast Company for its innovative technology, TransLoc’s intelligent transportation software portfolio includes flexible demand response, fixed route systems, and planning services, providing software and services for transit providers in more than 1500 locations worldwide. Powering more than 600 million annual rides, TransLoc’s fixed route and on-demand systems are at the core of both cities and towns, and on university and business campuses. TransLoc has collectively partnered with agencies to deliver the highest level of service and win the confidence of the riding public for more than a decade.


SHIFT Communications for TransLoc
Stephanie Epstein