Connecting with Your Riders selected as Best Comprehensive Campaign
February 25, 2020, Orlando, F.L., – TransLoc, a Ford Mobility company* and provider of transportation technology solutions, has today been announced as a First Place AdWheel Award winner by the American Public Transportation Association. TransLoc’s webinar series, Connecting with Your Riders, was selected as the Best Marketing and Communications Educational Initiative – Comprehensive Campaign – among transit suppliers.
“It is a great honor for us to begin the year with such a wonderful award for recognition of our marketing initiatives and tireless efforts that help our clients.” said Aviva Imbrey, Director of Marketing at TransLoc. “As transit suppliers, we understand that our job does not stop once a client’s services has launched, rather it has only just begun. It is our mission to ensure they are equipped with the necessary tools to create a successful service. This award is an affirmation that our hard work and relentless efforts have paid off.”
The three-part instructional series was created with transit providers and riders in mind, as a way to help transit professionals better communicate with and understand rider needs. The campaign covered topics such as understanding data to improve transit services, engaging with riders through the use of public-input surveys, and using social media as a marketing tool.
The AdWheel Awards recognize the marketing and communications efforts of APTA’s members, and create a structure for transit providers and suppliers to share best practices, helping to raise awareness of the value of public transportation marketing professionals within the industry.
First Place winners were honored during a special awards luncheon on Feb. 25, at the 2020 APTA Marketing & Communications Workshop in Orlando, Florida.
Grand Award winners are selected from the First Place winners and will be honored at APTA EXPO 2020 in Anaheim, CA, October 11-14, 2020.
Hailed by Fast Company as one of the world’s most innovative companies in transportation, TransLoc joined forces with Ride Systems and DoubleMap under the Ford Mobility umbrella to provide an unparalleled platform of intelligent transportation software solutions. Now one of the largest providers of transportation technology offerings in the world, the group supplies integrated mobility solutions to 1,300+ customers in all 50 United States and across the globe. The team provides mission-critical transit operation software and GTFS data solutions, so riders can enjoy a seamless travel experience with fixed route service, real-time microtransit ride hailing, and vehicle tracking through the ease of a smartphone app. To learn more, visit TransLoc.com, or follow on Twitter at @TransLoc.
Contact:SHIFT Communications for TransLoc
*On March 1, 2022, global technology company Modaxo acquired TransLoc from Ford Motor Company. TransLoc is no longer affiliated with Ford or any Ford properties.