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SmaRT Ride on demand transit but
Public transit agencies and cities take the lead on innovative approach to delivering flexible demand response transit options for all

Sacramento Regional Transit (SacRT) SmaRT Ride shuttle (Photo: Business Wire)

DURHAM, N.C.–(BUSINESS WIRE)–Microtransit solutions provider TransLoc is experiencing unprecedented adoption and expansion of what the company calls agency-owned microtransit. Acquired by Ford Smart Mobility* in early 2018, TransLoc’s accelerating growth is being fueled by a reimagining of public mobility within transit agencies as cities embrace economic growth, equitable mobility for every citizen and the creation of smarter, more sustainable cities now and into the future.

Microtransit solutions provider @TransLoc is experiencing unprecedented adoption and expansion of what the company calls “agency-owned microtransit” with more than 40 cities—by far the largest roster of any microtransit company in the industry today.

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“While ride-hailing services, such as Uber and Lyft, have demonstrated to transit agencies that on-demand services can be successful, other attempts to help transit agencies bridge the gap have missed the mark,” said Doug Kaufman, CEO of TransLoc. “We are taking a fundamentally different approach, and clearly the market is responding. This next generation of microtransit is designed to empower transit agencies to be central to new on-demand services, with improved convenience and reliability that have begun to bring new riders to public transit.”

TransLoc’s approach, which enables transit agencies to be central to new flexible and on-demand microtransit services, is attracting cities from across the U.S. at an accelerating pace. TransLoc is currently partnered with more than 40 cities—by far the largest roster of any microtransit company in the industry today.

One of the earliest adopters of TransLoc’s agency-owned approach to microtransit, Sacramento Regional Transit District (SacRT), recently announced an expansion of its microtransit pilot service called SmaRT Ride. Within six weeks of the service’s launch, SmaRT Ride expanded from its original service area to include several additional suburban towns and points of interest to meet rider demands. SmaRT Ride ridership has increased by almost ten times more than previous service levels. As a result, SacRT launched the next phase of SmaRT Ride in mid-summer, further expanding services into other diverse communities around Sacramento.

“The transition to this app-driven on-demand service has completely changed our transit system and made it viable for all of our residents,” said Steve Miller, Mayor of Citrus Heights, California in the Sacramento metro area. “The feedback’s been fantastic, SmaRT Ride has really been received well. We’ve seen our ridership numbers grow. I like bragging that Citrus Heights was the first ever city-wide microtransit system, not only in the nation, but the world. We have to find ways to provide mobility in creative ways to our residents.”

As a result of SmaRT Ride’s success, SacRT was recently awarded a $12 million grant by the Sacramento Transportation Authority (STA) to promote microtransit service in residential and commercial areas that are underserved by public transit.

“One of the benefits of microtransit is that you’re not following our schedule. We’re, more or less, following yours,” said Mark Lonergan, Deputy General Manager and Chief Operating Officer at SacRT. “We all know how to run demand-response service. You need to be open to try and run it in a better way. And that’s what microtransit does. That’s what companies like TransLoc have to offer us: a better way to reach the public, to schedule their trips in a way that is very customer-friendly.”

About TransLoc

Hailed by Fast Company as one of the world’s most innovative companies in transportation, TransLoc, a Ford Smart Mobility company, is the technology provider of flexible agency-owned microtransit solutions for public transit to deliver the ultimate rider experience. By offering the expertise to plan and deliver flexible, future-proof transportation solutions with the company’s cloud-based OnDemand microtransit system built for rapid deployment and hands-free operations, TransLoc is enabling transit agencies nationwide to remain central to the future of modern transportation. TransLoc has partnered with hundreds of transit agencies to reach a higher level of service and win the confidence of the riding public for more than a decade. TransLoc is also proud to be a Google Partner. To learn more, visit or follow us on Twitter at @TransLoc.


SHIFT Communications for TransLoc
Meg Brenner

*On March 1, 2022, global technology company Modaxo acquired TransLoc from Ford Motor Company. TransLoc is no longer affiliated with Ford or any Ford properties.