University Transportation’s Role in Restoring the Campus Community

TransLoc MarketingBlog

Transit professionals at 5,300+ U.S. universities and colleges are preparing for the return of in-person learning in the fall semester. Many university administrators are relying on new sanitation procedures, vaccine requirements, and hybrid in-person/online instruction to make a college campus feel like, well, a college campus. However, COVID-19 has changed the definition of the college campus feel for many.  Universities … Read More

Electrification Will Not Move Us Far Enough

TransLoc MarketingBlog

Electrifying our existing transportation network has clear benefits, ranging from reduced climate impacts to improved public health outcomes especially in urban areas. However, our collective excitement to “go electric” may be disguising the need to address larger issues with our transportation system. Buying an electric car to replace a combustion car requires just as much physical space to drive and … Read More

Addressing the Barriers to the Freedom of Movement for All

TransLoc MarketingBlog

Prologue: Yesterday, we launched the first of two special episodes of The Movement Podcast showcasing challenges that people with disabilities face to access mobility and what can be done to improve it. You can catch that episode here. 

How Sharp Financial Acumen Can Loosen the Grip on Local Transit Budgets

TransLoc MarketingBlog

The questions circling the future of public transit have put transit professionals in a precarious position. How will you predict the level of service needed to meet the demands of your riders? How fast will the demand for ridership come back to pre-COVID-19 levels? How will business, schools, and leisure travel change? Will our world be relegated to shopping online … Read More

Editorial: Can the American Rescue Plan Save Transit from Itself?

TransLoc MarketingBlog

Transit professionals around the country joined in a collective sigh of relief with the passing of the American Rescue Plan Act (ARP), and its $30 billion in funding for transportation. After more than a year of facing budgets deep in the red, transit can breathe again. Agencies will use most of the ARP funding to pay back debt, restart paused … Read More

The Magic of Transit Hardware and Software Implementation

TransLoc MarketingBlog

We believe in magic because “we are the magic,” as our team loves to say. We are the Client Implementation department: the landing spot for TransLoc’s new customers and projects. The moment the ink on the contract dries, we take a customer’s transit project from an idea on paper to an optimized and accessible system. The magic we create is … Read More

Editorial: Fixing Transit Requires Grappling with Racism

TransLoc MarketingBlog

The U.S. and Europe have vastly different public transit systems. The accessibility and affordability of Europe’s robust public transit system is in contrast to the U.S., which, at best, is convenient and expensive in major cities and non-existent in many rural and suburban communities (hence microtransit‘s recent surge in popularity). Why do these differences exist? Transit is complex. Understanding why … Read More

Reimagining Public Transportation Safety after COVID-19

TransLoc MarketingBlog

As we continue to heal from the pandemic, public transit agencies find themselves at the intersection of efficiency and risk mitigation. A great transit system is a reliable one. When COVID-19 swept across the country, transit systems had to operate in a new landscape plagued with fear and uncertainty. These reliable services were now in disarray. In an abrupt shift, … Read More

Boost Your Transit Marketing Assets with TransLoc’s Marketing Services’ Principles of Design

TransLoc MarketingBlog

It’s a noisy world and everyone (and every thing) is clamoring for our attention. This rings true for transit riders. They’re responding to emails, listening to podcasts like [shameless plug alert] The Movement Podcast, checking text messages, browsing Reddit—all while using your transit services. Your riders may need the comforting therapy of cat memes after a long work day, but … Read More

Let’s Get Smart About Airport Ground Mobility

TransLoc MarketingBlog

As airports bounce back from 2020’s record-low airline passengers while juggling new operational challenges, as well as passenger and employee expectations for a clean and safe air travel experience, the time for smart airports to take flight is now. What are Smart Airports? The term smart airports encompasses the use of connected technologies to optimize airport operations at all levels, … Read More

Finally, It’s Infrastructure Week in the U.S.

TransLoc MarketingBlog

After four years of talk, Infrastructure Week became a “catch-all term” meant to offer empty promises to the American people. From the beginning of 2017, there were talks of bipartisan efforts to rebuild America’s highways, bridges, railways, and airports, but unfortunately not much was accomplished in this area. Alas, despite broad support from the American electorate—69% of Americans agreed in … Read More

Accelerating Public Transit’s Recovery with Scenario Planning

TransLoc MarketingBlog

As we all know, COVID-19 had a dramatic impact on public transit ridership. According to a report prepared for the American Public Transportation Association, public transit ridership fell 79% nationally compared to 2019 levels as a result of the pandemic. Furthermore, even if you only looked at the second half of 2020 when ridership started to pick up, it only … Read More