Zillennials & Gen Z Cop a New Attitude with Transit

TransLoc MarketingBlog

Public transportation isn’t immune to the current era of sharing, subscriptions, and digital dependence. A microgeneration of late millennials and early Gen Zs — zillennials —  are redefining transit culture and services.  Who are zillennials? People born between 1992 and 1998, who may be too young to relate with core millennial characteristics and too old to wholly identify with Gen … Read More

What is On-Demand Microtransit (and Why Do We Need it Now More Than Ever)?

TransLoc MarketingBlog

Your Google search ends here. On-demand microtransit is a flexible and dynamic demand-response mode of passenger transportation. Riders request a vehicle (typically a small van or shuttle) through a mobile app (or by calling a dispatcher) to pick them up and drop them off at a location. Sound familiar to your favorite ride-hailing service? The tech may be similar, but … Read More

Three Changes to Public Transit that Riders Want Right Now

TransLoc MarketingBlog

TransLoc’s Transit Value Index (TVI) showed that public transit riders want safe, sustainable, and seamless mobility options. To get there, transit agencies will need to rely on trustworthy data, innovative technology, and the voices of their riders. We hosted an expert roundtable featuring transit planners, tech pros, and community engagement specialists and asked them what it will take to make … Read More

Editorial: We Need Collaboration, Not Complexity, to Solve Transit’s First Mile/Last Mile Problem

TransLoc MarketingBlog

Even though many people continue to rely on public transit, we are seeing a gradual decline in ridership across the country. According to the American Public Transportation Association (APTA), transit ridership declined by 2.9% from ridership levels in 2016, which was already down 3.1% from 2015. While global health events, service reliability, and roadway congestion influence public perception of transit, … Read More

Give Your Transit Riders a Voice with TransLoc’s Rider Survey

TransLoc MarketingBlog

Blackberry was unveiled in 1999. Millions of dollars went into developing and advertising this popular device, and we saw them in the hands of many savvy consumers for over a decade.  So, why in the world aren’t we seeing them today? And why are we talking about them in a transit blog? Transit is wildly different from smartphones with physical … Read More

Editorial: The Mobility Revolution: Let’s Do the Easy Things First

TransLoc MarketingBlog

Shortly after the major news outlets made it official and named Joe Biden the winner of the 2020 U.S. presidential election, his campaign manager Jen O’Malley Dillon shared a maxim that is uttered on a regular basis in our household, especially over the past 18 months of the pandemic:  “We can do hard things.”  I originally learned of the phrase … Read More

Editorial: The Real Threats to Public Transit (Hint: It’s Not Uber and Lyft)

TransLoc MarketingBlog

On a brisk morning last May, Sunny Madra, vice president of Ford’s accelerator program, left his Manhattan apartment to catch a plane to San Francisco. After unsuccessfully trying to hail a cab for 20 minutes, he booked an Uber to JFK International Airport for a whopping $248.90. Little did he know that his 18-mile ride to the airport would cost … Read More

It’s Your Microtransit: The Importance of Agency-Owned On-Demand Transit

TransLoc MarketingBlog

In the past, transit systems were built to provide an efficient, balanced supply of transportation that met the needs of the mass population. Today, private transportation network companies (TNCs) offer flexible on-demand microtransit mobility options to communities. Local transit agencies are now competing to attract and retain riders by implementing flexible, demand-response services to complement traditional fixed-route services — all … Read More

Three Quotes from TransLoc and CoMotion’s Transit Utopia Webinar That Have Us Talking

TransLoc MarketingBlog

The Transit Utopia may no longer be exclusive to the dreamers. On August 11th, Tyler Means and Austin Stanion — two of our AICP-certified planning and design strategists — partnered with CoMotion for the webinar Transit Utopia: Where Movement Meets Possibility. The riveting discussion produced thoughtful perspectives and strategies about mobility data, community engagement, and equitable transportation.  The big takeaway? … Read More

What Rider Sentiment Tells Us About The Future of Public Transit

TransLoc MarketingBlog

While the onset of COVID-19 brought life to a standstill, many aspects of life continue to experience change as communities begin moving again. Last month, TransLoc polled 1,200 American transit riders about their pre-pandemic and current transit usage. The results offer clarity on the future of transit services that agencies should be moving towards. Prior to the pandemic, it was … Read More

Four Lessons We Learned About the Needs of Today’s Public Transit Rider

TransLoc MarketingBlog

Experts predict that we are on the cusp of a transit evolution led by smart technology and data-driven planning. But how do the people who use these services everyday feel about public transit’s current state and emerging trends? In July 2021, we surveyed 1,200 working U.S. adults (ages 18 and older) about their transit usage prior to COVID-19 and new … Read More

Editorial: What More Can Public Transit Do to Keep Women Safe?

TransLoc MarketingBlog

Women have a sixth sense; an awareness developed overtime that keeps us out of harm’s way. Like a computer program running on autopilot, we are constantly scanning our environment to avoid external threats. Public transit provides freedom of mobility for so many women across the country. Unfortunately, riding public transportation can sometimes be one of those situations where a woman’s … Read More

Editorial: What the $550 Billion Infrastructure Bill Means for Public Transit

TransLoc MarketingBlog

The Senate has passed the largest ever federal investment in public transit: a $550 billion infrastructure package that improves transportation, internet and water/power systems to “grow the economy, enhance competitiveness, create good jobs and make our economy more sustainable and resilient.”  Notably, the bill includes $39 billion in public transit funding, which will fund maintenance, replacement and expansion projects, enhance … Read More

How to Select Your First Microtransit Service

TransLoc MarketingBlog

Agency-owned microtransit provides the flexibility and accessibility that today’s transit riders crave. When paired with a fixed-route service and optimized by smart data, transit agencies can benefit from reduced expenses while maintaining agile and exceptional service. There is a tendency to “go big” when launching a microtransit service by implementing it in a huge, complex geographical area in order to … Read More

University Transportation’s Role in Restoring the Campus Community

TransLoc MarketingBlog

Transit professionals at 5,300+ U.S. universities and colleges are preparing for the return of in-person learning in the fall semester. Many university administrators are relying on new sanitation procedures, vaccine requirements, and hybrid in-person/online instruction to make a college campus feel like, well, a college campus. However, COVID-19 has changed the definition of the college campus feel for many.  Universities … Read More

Electrification Will Not Move Us Far Enough

TransLoc MarketingBlog

Electrifying our existing transportation network has clear benefits, ranging from reduced climate impacts to improved public health outcomes especially in urban areas. However, our collective excitement to “go electric” may be disguising the need to address larger issues with our transportation system. Buying an electric car to replace a combustion car requires just as much physical space to drive and … Read More

Addressing the Barriers to the Freedom of Movement for All

TransLoc MarketingBlog

Prologue: Yesterday, we launched the first of two special episodes of The Movement Podcast showcasing challenges that people with disabilities face to access mobility and what can be done to improve it. You can catch that episode here. 

How Sharp Financial Acumen Can Loosen the Grip on Local Transit Budgets

TransLoc MarketingBlog

The questions circling the future of public transit have put transit professionals in a precarious position. How will you predict the level of service needed to meet the demands of your riders? How fast will the demand for ridership come back to pre-COVID-19 levels? How will business, schools, and leisure travel change? Will our world be relegated to shopping online … Read More

Editorial: Can the American Rescue Plan Save Transit from Itself?

TransLoc MarketingBlog

Transit professionals around the country joined in a collective sigh of relief with the passing of the American Rescue Plan Act (ARP), and its $30 billion in funding for transportation. After more than a year of facing budgets deep in the red, transit can breathe again. Agencies will use most of the ARP funding to pay back debt, restart paused … Read More

The Magic of Transit Hardware and Software Implementation

TransLoc MarketingBlog

We believe in magic because “we are the magic,” as our team loves to say. We are the Client Implementation department: the landing spot for TransLoc’s new customers and projects. The moment the ink on the contract dries, we take a customer’s transit project from an idea on paper to an optimized and accessible system. The magic we create is … Read More

Editorial: Fixing Transit Requires Grappling with Racism

TransLoc MarketingBlog

The U.S. and Europe have vastly different public transit systems. The accessibility and affordability of Europe’s robust public transit system is in contrast to the U.S., which, at best, is convenient and expensive in major cities and non-existent in many rural and suburban communities (hence microtransit‘s recent surge in popularity). Why do these differences exist? Transit is complex. Understanding why … Read More

Reimagining Public Transportation Safety after COVID-19

TransLoc MarketingBlog

As we continue to heal from the pandemic, public transit agencies find themselves at the intersection of efficiency and risk mitigation. A great transit system is a reliable one. When COVID-19 swept across the country, transit systems had to operate in a new landscape plagued with fear and uncertainty. These reliable services were now in disarray. In an abrupt shift, … Read More

Boost Your Transit Marketing Assets with TransLoc’s Marketing Services’ Principles of Design

TransLoc MarketingBlog

It’s a noisy world and everyone (and every thing) is clamoring for our attention. This rings true for transit riders. They’re responding to emails, listening to podcasts like [shameless plug alert] The Movement Podcast, checking text messages, browsing Reddit—all while using your transit services. Your riders may need the comforting therapy of cat memes after a long work day, but … Read More

Let’s Get Smart About Airport Ground Mobility

TransLoc MarketingBlog

As airports bounce back from 2020’s record-low airline passengers while juggling new operational challenges, as well as passenger and employee expectations for a clean and safe air travel experience, the time for smart airports to take flight is now. What are Smart Airports? The term smart airports encompasses the use of connected technologies to optimize airport operations at all levels, … Read More

Finally, It’s Infrastructure Week in the U.S.

TransLoc MarketingBlog

After four years of talk, Infrastructure Week became a “catch-all term” meant to offer empty promises to the American people. From the beginning of 2017, there were talks of bipartisan efforts to rebuild America’s highways, bridges, railways, and airports, but unfortunately not much was accomplished in this area. Alas, despite broad support from the American electorate—69% of Americans agreed in … Read More

Accelerating Public Transit’s Recovery with Scenario Planning

TransLoc MarketingBlog

As we all know, COVID-19 had a dramatic impact on public transit ridership. According to a report prepared for the American Public Transportation Association, public transit ridership fell 79% nationally compared to 2019 levels as a result of the pandemic. Furthermore, even if you only looked at the second half of 2020 when ridership started to pick up, it only … Read More

Eliminating Public Transit’s First-Mile/Last-Mile Problem

TransLoc MarketingBlog

“The most commonly cited standard [for walking distance to transit] is 400m or ¼ mile.” – Jarrett Walker, Human Transit What is public transit’s first-mile/last-mile (FM/LM) problem? It begins with a quarter mile. Most people in the United States are “comfortable” walking less than a quarter mile to or from public transit stops. The problem arises when a potential rider … Read More