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DURHAM, N.C., December 3, 2021 – Turbulence exacerbated by the pandemic over the past couple of years has given transit agencies an opportunity to reevaluate operational best practices. As a leader in transit orchestration software and a part of Ford’s mobility portfolio*, TransLoc works together with the City of Laguna Beach to power their new microtransit service, Laguna Beach Local –– conveniently and efficiently linking residential neighborhoods with downtown.  

TransLoc is partnering with the City of Laguna Beach and its contract transit operator, LAZ Parking, to introduce a multitude of mobility solutions including on-demand microtransit and fixed-route systems. When COVID-19 paused transportation services in March of 2020, Laguna Beach took time to reflect on rapidly occurring changes in transit needs for their residential neighborhoods. The city launched TransLoc’s OnDemand microtransit solution, using smaller hybrid-electric vehicles, in response to community feedback and ridership analysis. 

Deputy Director of Public Works for the City of Laguna Beach Michael Litschi shares, “Based on surveys and community listening sessions, residents reported that they would use transit service more often if it operated more frequently, was more reliable, and utilized smaller vehicles on the narrow neighborhood streets. OnDemand was the ideal solution to serve the unique transit needs of the city’s residential neighborhoods.” 

The on-demand, shared-ride transit service provides pick-up and drop-off rides at more than 75 locations along former trolley routes and throughout downtown Laguna Beach. Director of Client Success Nola Johnson exclaims, “TransLoc is thrilled to play a role in helping the Laguna Beach community address an industry-wide shift in rider behavior, with the addition of OnDemand. Our goal is to optimize riders’ experiences with efficient and cost-effective solutions for transit providers like the City of Laguna Beach.” 

Learn more service details about Laguna Beach Local on the city’s neighborhood transit webpage. 

About TransLoc
TransLoc delivers a one-stop-shop for transit providers seeking transit orchestration solutions. Recognized by Fast Company for its innovative technology, TransLoc’s intelligent transportation software portfolio includes flexible demand response, fixed route systems, and planning services, providing software and services for transit providers in more than 1500 locations worldwide. Powering more than 600 million annual rides, TransLoc’s fixed route and on-demand systems are at the core of both cities and towns, and on university and business campuses. TransLoc has collectively partnered with agencies to deliver the highest level of service and win the confidence of the riding public for more than a decade.


Media Contact:
SHIFT Communications for TransLoc
Stephanie Epstein

*On March 1, 2022, global technology company Modaxo acquired TransLoc from Ford Motor Company. TransLoc is no longer affiliated with Ford or any Ford properties.